Discover
We turn questions about needs, use and comparison into guides that lead to real collections instead of content disconnected from the catalog.
Content and collectionsSEO, UX and measurement for stores that want to sell better
We design and implement a clearer path from search to category, product page and checkout. The goal is not to add URLs: it is to reduce friction and make the inventory your store can sell easier to find.

Featured clients and projects

Intent changes the right page
The strategy maps each attempt to the buying stage and the page best equipped to answer it. This prevents categories, collections, filters and nearly identical product pages from competing with one another, while defining what each page must answer before asking for a click.
We turn questions about needs, use and comparison into guides that lead to real collections instead of content disconnected from the catalog.
Content and collectionsWe make comparison attributes explicit: category, compatibility, range, benefit, filter and availability.
Architecture and UXWe review product pages, variants, shipping information and trust signals so the decision does not lose momentum before checkout.
Product and conversionShopify audio store · United States
This US store sells audio equipment and accessories through Shopify. With a broad catalog, the opportunity was not to attract every visit; it was to help each buyer reach the collection or product page that matched their need.
The work connected organic demand with category architecture, product information and the decision points before checkout. We share the business context and results without disclosing the brand.
Sessions
57.7K↑ 512%Total sales
$35.2K↑ 427%Orders
246↑ 624%Conversion rate
0.3%↑ 16%The dashboard combines all channels. We read these metrics alongside SEO performance to understand the business as a whole, without assigning every sale to a single initiative.
What we do
The scope is shaped by the platform, catalog, markets, implementation capacity and available data. We work with Shopify and other ecommerce environments where the buying journey can be reviewed, not just a list of keywords.
We define which category, collection, product page or guide should answer each search without inflating the catalog with low-value URLs.
Keyword research, categories and internal linkingWe prioritize information, variants, verifiable benefits, questions and buying signals that matter especially on mobile.
Product UX and commercial contentWe review crawling, indexing, canonicals, filters, pagination, structured data and performance to prevent technical relevance from being lost.
Audit, backlog and implementationWe identify drop-off points between landing page, category, product, cart and checkout before proposing measurable changes.
Hypotheses, QA and prioritized improvementsWe connect Search Console and analytics with the events and sales data the platform allows us to compare responsibly.
Decision dashboard and quality controlWe create guides and comparisons when they answer a real question, provide decision context and lead to a relevant offer.
Briefs, content and maintenanceThe journey we audit
Technical SEO and UX share one goal here: helping customers and search engines understand what is sold, how to compare and what happens next. We audit continuity across the journey, not isolated pages.
I want my free auditQuery, country, device and buying intent.
Hierarchy, filters and a visible value proposition.
Information, variants, trust, price and stock.
Cart, shipping, payment and avoidable friction.
Order, result interpretation and the next learning cycle.
Measurement without shortcuts
Reporting separate signals from outcomes. A session can indicate discovery; an order confirms a transaction. When attribution is not reliable, we say so and propose how to improve measurement.
Frequently asked questions
A useful proposal makes clear what will be prioritized, what will be implemented and which data can be validated.
It researches demand, organizes categories and products, reviews technical SEO and improves the buying experience. It also defines how to measure the journey from search to order without attributing sales to SEO when the data does not support that claim.
Yes. We review collection structure, products, variants, filters, indexation, performance, templates and available Shopify data. The final scope depends on access, installed applications and implementation capacity.
No. A catalog already has product pages; the work is deciding which products, categories, comparisons or guides deserve to be the main answer to a search. Creating nearly identical variants can fragment relevance and become difficult to maintain.
No. Competition, price, inventory, logistics, brand and checkout also influence results. We commit to a prioritized strategy, agreed implementation, quality control and transparent interpretation of the data.
Timing depends on the state of the catalog, competition, domain history and implementation speed. Technical corrections and indexation may appear before consistent commercial change, so we define a baseline and a way to track progress.
First step
Share your store, priority categories and markets. We will complete an initial review at no cost of what happens between search and sale, then propose a useful scope.
Would you prefer the general form? Go to SEOMOS contact
We will review the information and contact you with the next step.
Tell us about your project and schedule a free consultation with our team. No cost and no obligation.
A SEOMOS specialist will contact you in less than 24 hours.