Juan Felipe Cubillos Méndez

CEO & Founder of SEOMOS

I am the CEO & Founder of SEOMOS and an SEO strategist. I help companies turn organic search into a sustainable source of visibility, leads, and sales. My work connects technical SEO, content, analytics, and user experience to transform data into growth-driven decisions.

I write based on what we apply at SEOMOS: research, prioritization, implementation, and measurement. Each guide aims to transform a complex topic into decisions that a company can evaluate and implement.

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SEO with business context

My work starts with a simple question: what decision should improve this strategy? From there I connect the technical health of the site, the way people search, the content they need, and the measurement that allows me to know if an action produced a real result.

On the SEOMOS blog, I develop concepts, processes, and criteria so that marketing teams and business leaders can distinguish a sustainable opportunity from an isolated tactic.

How I build these guides

Evidence before promise

I distinguish between observed data, third-party criteria, and hypotheses. A metric provides guidance; it does not replace context nor guarantee a result.

Depth that remains clear

I explain limits, alternatives, and applicable steps without filling the content with unnecessary complexity or repeating definitions.

Business-connected metering

Positions and traffic are intermediate signals. The strategy must lead to opportunities, sales, efficiency, or verifiable learning.

Articles by Juan Felipe Cubillos Méndez

59 guías publicadas sobre SEO y crecimiento digital.

Explore the entire blog

Modelo arquitectónico de un sitio con salas categorías y caminos conectados

Web development

Website Information Architecture for Clear Content and Navigation

Information architecture defines how content is grouped, named, connected, and found. Learn how to inventory, design taxonomies, test navigation, and migrate…

September 16, 2026 10 min read

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Sala de medición donde señales digitales convergen en una mesa de decisiones

Digital marketing

What to Measure in Web Analytics to Make Better Decisions

Web analytics transforms digital interactions into actionable insights. Learn how to create a measurement plan, validate events, and connect acquisition, behavior, and more.

September 16, 2026 10 min read

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Estudio ecommerce dividido entre plataforma administrada y taller modular configurable

Web development

Shopify vs. WooCommerce for Cost, Control, SEO, and Operations

Shopify offers a managed platform; WooCommerce turns WordPress into a self-managed store. Compare total cost, payments, customization, operation, and marketplaces.

September 15, 2026 10 min read

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Audiencias anónimas vuelven a una marca por distintos canales de forma coordinada

Digital marketing

Remarketing vs. Retargeting, Key Differences, and Use Cases

Remarketing and retargeting aim to re-engage people who have already interacted with a brand. Learn the practical differences, how to create segments, and when to exclude them.

September 15, 2026 10 min read

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Investigadora UX observa patrones térmicos abstractos sobre un prototipo web

Digital marketing

Website Heatmaps and How to Interpret Clicks, Scroll Depth, and Friction

A heat map aggregates interactions to show clicks, scrolling, or attention. Learn to interpret it by segment, formulate hypotheses, and validate improvements without…

September 14, 2026 10 min read

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Paisaje dividido entre crecimiento orgánico y subasta de publicidad en buscadores

SEO

SEO vs. SEM for Time, Cost, Control, and Results

SEO improves organic presence; SEM usually refers to search engine advertising. Compare time, costs, control, measurement, and learn when to coordinate them.

September 14, 2026 10 min read

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Ventana web atravesando un túnel técnico que representa optimización de rendimiento

SEO

Website Performance Optimization for LCP, INP, and CLS

WPO is web performance optimization. Learn to measure with field and lab data, diagnose LCP, INP, and CLS, and prioritize…

September 13, 2026 12 min read

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Ficha luminosa entrando en un mecanismo editorial que representa una subasta de publicidad PPC

Digital marketing

What PPC Is, How It Works, and When Paying per Click Makes Sense

PPC stands for pay-per-click: a model where the advertiser pays when someone clicks. Learn where it's used, what it's not…

September 13, 2026 13 min read

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