/* Landings SEO por mercado: estilos aislados del resto del tema. */
.seo-market{--orange:#c93e14;--orange-hover:#a9300c;--brand:#e84b1d;--ink:#0b1118;--muted:#51606f;--paper:#fffaf6;--line:#deded8;--peach:#f9ebe2;--dark:#13241e;--dark-text:#d4e0d8;--radius:14px;--ease:cubic-bezier(.16,1,.3,1)}
.seo-market, .seo-market *{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:110px;scrollbar-color:#a6aea5 #f6f7f3}
.seo-market{margin:0;background:#fff;color:var(--ink);font-family:Nunito,Arial,sans-serif;font-size:18px;line-height:1.65;-webkit-font-smoothing:antialiased}
.seo-market ::selection{background:#f4cbb8;color:#431907}
.seo-market a{color:inherit;text-decoration-thickness:1px;text-underline-offset:5px}
.seo-market button,.seo-market input,.seo-market textarea{font:inherit;caret-color:var(--orange)}
.seo-market button,.seo-market a,.seo-market input,.seo-market textarea,.seo-market summary{-webkit-tap-highlight-color:transparent}
.seo-market button{cursor:pointer}
.seo-market input,.seo-market textarea{min-width:0}
.seo-market :focus-visible{outline:3px solid var(--orange);outline-offset:5px}
.seo-market .method-section :focus-visible{outline-color:#ffc6ab}
.seo-market h1,.seo-market h2,.seo-market h3,.seo-market p,.seo-market ul,.seo-market ol{margin:0}
.seo-market h1,.seo-market h2,.seo-market h3{font-family:Poppins,Arial,sans-serif;text-wrap:balance;font-weight:700;line-height:1.18;letter-spacing:-.035em}
.seo-market h1{font-size:clamp(44px,4.6vw,66px);line-height:1.09;max-width:none}
.seo-market h2{font-size:clamp(30px,3.2vw,44px);max-width:20ch}
.seo-market h3{font-size:20px;letter-spacing:-.02em}
.seo-market p{text-wrap:pretty}
.seo-market img{display:block;max-width:100%;height:auto}
.seo-market svg{flex-shrink:0;vertical-align:middle}
.seo-market .container{width:min(1200px,calc(100% - 96px));margin-inline:auto}
.seo-market .section{padding-block:104px}
.seo-market .button{display:inline-flex;align-items:center;justify-content:center;gap:14px;min-height:54px;padding:14px 22px;background:var(--orange);border:0;border-radius:10px;color:white;text-decoration:none;font-family:Poppins,Arial,sans-serif;font-size:14px;line-height:1.5;font-weight:600;transition:background .18s var(--ease),box-shadow .18s var(--ease)}
.seo-market .button:hover{background:var(--orange-hover);box-shadow:0 8px 20px -10px #65250c80}
.seo-market .button:disabled{background:#d5d8d6;color:#35443c;cursor:default;box-shadow:none}
.seo-market .button-small{min-height:46px;padding:11px 16px;font-size:12px}
.seo-market .text-link{font-family:Poppins,Arial,sans-serif;font-size:14px;font-weight:600;line-height:1.65;display:inline-flex;align-items:center;gap:10px}
.seo-market .text-link:hover{color:var(--orange)}
.seo-market .skip-link{position:fixed;top:8px;left:16px;padding:12px;background:white;z-index:100;transform:translateY(-160%)}
.seo-market .skip-link:focus{transform:none}
.seo-market .hero{background:var(--paper);padding-bottom:72px}
.seo-market .breadcrumbs{display:flex;gap:12px;align-items:center;font-size:12px;color:#586257;padding-top:26px}
.seo-market .breadcrumbs a{text-decoration:none}
.seo-market .breadcrumbs a:hover{text-decoration:underline}
.seo-market .hero-grid{display:grid;grid-template-columns:1.08fr 1fr;gap:70px;align-items:center;padding-top:48px}
.seo-market h1 span{color:var(--orange);display:block}
.seo-market .hero-promise{font-family:Poppins,Arial,sans-serif;font-size:23px;line-height:1.42;font-weight:600;letter-spacing:-.025em;max-width:28ch;margin-top:24px}
.seo-market .hero-description{font-size:17px;line-height:1.7;color:var(--muted);margin-top:16px;max-width:51ch}
.seo-market .hero-actions{display:flex;flex-wrap:wrap;gap:22px;align-items:center;margin-top:27px}
.seo-market .hero-actions .text-link{font-size:12px}
.seo-market .coverage{font-size:12px;max-width:45ch;color:#616952;margin-top:18px}
.seo-market .search-journey{padding:29px 30px 22px;background:#edf0e7;border-radius:var(--radius);position:relative}
.seo-market .search-journey h2{font-size:23px;max-width:27ch;line-height:1.4;letter-spacing:-.025em}
.seo-market .example-controls{display:flex;gap:5px;border-bottom:1px solid #ccd2c4;margin-block:19px 20px;padding-bottom:10px}
.seo-market .example-controls button{border:0;background:transparent;border-radius:7px;padding:9px 12px;font-size:12px;line-height:1.4;color:#405242;font-family:Poppins,Arial,sans-serif;font-weight:600;min-height:38px}
.seo-market .example-controls button[aria-pressed=true]{background:var(--dark);color:white}
.seo-market .example-controls button:not([aria-pressed=true]):hover{background:#dce3d4}
.seo-market .search-query{display:flex;align-items:center;gap:13px;padding:15px 18px;background:white;border-radius:9px;font-size:14px;color:#344034;min-height:68px}
.seo-market .search-query svg{color:#53634a}
.seo-market .journey-connector{display:flex;align-items:center;justify-content:space-between;color:#4c6044;font-size:11px;padding:7px 23px 7px 18px}
.seo-market .example-page{background:white;border-radius:10px;padding:22px 23px 21px;min-height:197px}
.seo-market .example-url{font-size:11px;color:#617059;line-height:1.5}
.seo-market .example-page h3{font-size:18px;line-height:1.4;letter-spacing:-.02em;margin-top:8px;color:#254938;max-width:28ch}
.seo-market .example-page>p:not(.example-url){font-size:13px;line-height:1.65;color:#5a6358;margin-top:9px}
.seo-market .example-action{display:inline-flex;align-items:center;gap:10px;color:var(--orange);font-family:Poppins,Arial,sans-serif;font-size:11px;line-height:1.5;font-weight:600;margin-top:14px}
.seo-market .example-action svg{width:16px;height:16px}
.seo-market .journey-focus{font-size:11px;color:#53634a;margin-top:15px}
.seo-market .example-disclaimer{font-size:11px;color:#53634a;line-height:1.6;margin-top:14px;border-top:1px solid #ccd2c4;padding-top:12px}
.seo-market .client-strip{display:flex;gap:42px;align-items:center;padding-block:35px;border-bottom:1px solid var(--line)}
.seo-market .client-strip>p{font-size:12px;line-height:1.55;color:var(--muted);flex:none}
.seo-market .client-logos{display:flex;justify-content:space-between;align-items:center;gap:34px;width:100%}
.seo-market .client-logos img{max-width:140px;max-height:43px;width:20%;object-fit:contain}
.seo-market .foundation-section{display:grid;grid-template-columns:.9fr 1.1fr;gap:100px;align-items:start}
.seo-market .foundation-lead h2{max-width:18ch}
.seo-market .foundation-lead p{font-size:16px;line-height:1.85;color:var(--muted);margin-top:23px;max-width:59ch}
.seo-market .foundation-lead p:first-of-type{font-family:Poppins,Arial,sans-serif;font-size:19px;line-height:1.65;color:var(--ink);font-weight:600;letter-spacing:-.015em}
.seo-market .foundation-layers{margin:0;border-top:1px solid var(--line)}
.seo-market .foundation-layers>div{display:grid;grid-template-columns:.65fr 1.35fr;gap:30px;padding-block:25px;border-bottom:1px solid var(--line)}
.seo-market .foundation-layers dt{font-family:Poppins,Arial,sans-serif;font-size:17px;font-weight:600;display:flex;align-items:baseline;gap:14px}
.seo-market .foundation-layers dt span{font-size:11px;color:var(--orange);font-variant-numeric:tabular-nums}
.seo-market .foundation-layers dd{margin:0;color:var(--muted);font-size:15px;line-height:1.75}
.seo-market .fit-section{background:var(--peach);padding-block:80px}
.seo-market .fit-section h2{max-width:21ch}
.seo-market .fit-columns{display:grid;grid-template-columns:1fr 1fr;gap:78px;margin-top:44px}
.seo-market .fit-columns>div{border-top:1px solid #d9c8bc}
.seo-market .fit-columns>div>h3{font-size:16px;letter-spacing:0;padding-block:19px;border-bottom:1px solid #d9c8bc}
.seo-market .fit-item{padding-block:20px;border-bottom:1px solid #d9c8bc}
.seo-market .fit-item strong{font-family:Poppins,Arial,sans-serif;font-size:14px;font-weight:600}
.seo-market .fit-item p{font-size:14px;line-height:1.75;color:#654637;margin-top:8px}
.seo-market .fit-close{font-size:13px;color:#654637;margin-top:26px;max-width:69ch}
.seo-market .section-intro{display:grid;grid-template-columns:1fr 1fr;gap:70px;align-items:end;margin-bottom:50px}
.seo-market .section-intro>p{color:var(--muted);font-size:18px;max-width:55ch;line-height:1.75}
.seo-market .editorial-visual{margin:0;overflow:hidden;background:#ecebe4;border-radius:var(--radius)}
.seo-market .editorial-visual img{display:block;width:100%;height:100%;object-fit:cover}
.seo-market .local-visual{position:relative;aspect-ratio:2.12/1;margin-bottom:52px}
.seo-market .local-visual img{object-position:center 54%}
.seo-market .local-visual figcaption{position:absolute;right:22px;bottom:22px;width:min(400px,calc(100% - 44px));padding:16px 18px;background:#fffaf6e8;border:1px solid #ffffff80;border-radius:10px;color:#26382f;font-size:13px;line-height:1.55;backdrop-filter:blur(10px)}
.seo-market .local-layout{display:grid;grid-template-columns:1fr 1fr;gap:90px}
.seo-market .local-layout>div>p{color:var(--muted);font-size:16px;line-height:1.85}
.seo-market .local-layout .local-note{font-family:Poppins,Arial,sans-serif;color:var(--ink);font-size:20px;font-weight:600;line-height:1.55;margin-block:24px}
.seo-market .scenarios{border-top:1px solid var(--line)}
.seo-market .scenario{padding:23px 0;border-bottom:1px solid var(--line)}
.seo-market .scenario h3{font-size:17px;margin-bottom:8px}
.seo-market .scenario p{font-size:15px;line-height:1.7;color:var(--muted)}
.seo-market .services-section{background:#f5f6f2}
.seo-market .service-list{border-top:1px solid #d5dbcf}
.seo-market .service-row{display:grid;grid-template-columns:minmax(220px,.72fr) minmax(0,1.28fr);column-gap:clamp(48px,6vw,92px);row-gap:18px;padding-block:38px;border-bottom:1px solid #d5dbcf;align-items:start}
.seo-market .service-row h3{grid-column:1;grid-row:1/span 2;font-size:22px;line-height:1.38;max-width:18ch}
.seo-market .service-row>p{grid-column:2;font-size:15px;color:#4c5b4d;line-height:1.8;max-width:68ch}
.seo-market .deliverable{grid-column:2;display:grid;grid-template-columns:minmax(142px,.32fr) minmax(0,1fr);gap:22px;align-items:baseline;margin-top:2px;padding-top:17px;border-top:1px solid #d5dbcf}
.seo-market .deliverable span{font-size:11px;color:#58664e;font-family:Poppins,Arial,sans-serif;font-weight:600}
.seo-market .deliverable p{font-size:14px;color:#273d2f;line-height:1.65;margin-top:0}
.seo-market .scope-note{font-size:13px;color:var(--muted);margin-top:24px}
.seo-market .scope-note a{color:var(--orange-hover);display:inline-flex;align-items:center;gap:8px}
.seo-market .scope-note svg{width:15px;height:15px}
.seo-market .audit-section{display:grid;grid-template-columns:.75fr 1.25fr;gap:92px;align-items:start}
.seo-market .audit-intro{position:sticky;top:126px}
.seo-market .audit-intro>p{font-size:16px;color:var(--muted);line-height:1.8;margin-block:24px}
.seo-market .audit-visual{aspect-ratio:1.6/1;margin-top:35px;border:1px solid #e6e3da}
.seo-market .audit-visual img{object-position:center}
.seo-market .audit-areas{border-top:1px solid var(--line)}
.seo-market .audit-areas article{display:grid;grid-template-columns:1.25fr .75fr;gap:42px;padding-block:27px;border-bottom:1px solid var(--line)}
.seo-market .audit-areas h3{font-size:19px;margin-bottom:10px}
.seo-market .audit-areas article>div p{font-size:15px;line-height:1.8;color:var(--muted)}
.seo-market .audit-areas ul{margin:0;padding-left:18px;color:#34473a;font-size:13px;line-height:1.65}
.seo-market .audit-areas li+li{margin-top:8px}
.seo-market .method-section{background:var(--dark);color:#f5f5ef}
.seo-market .method-section h2,.seo-market .method-section h3{color:#f5f5ef}
.seo-market .method-section .section-intro>p{color:var(--dark-text)}
.seo-market .method-list{list-style:none;display:grid;grid-template-columns:repeat(4,1fr);gap:34px;padding:0;margin-top:60px}
.seo-market .method-list li{border-top:1px solid #526256;padding-top:22px}
.seo-market .step-number{font-family:Poppins,Arial,sans-serif;font-size:12px;font-variant-numeric:tabular-nums;color:#e7b79e}
.seo-market .method-list h3{font-size:22px;margin-top:14px}
.seo-market .method-list p{color:var(--dark-text);font-size:15px;line-height:1.8;margin-block:17px}
.seo-market .method-list strong{font-size:13px;font-weight:400;color:#f5d6c3}
.seo-market .measurement{border-top:1px solid #526256;margin-top:59px;padding-top:29px;display:grid;grid-template-columns:1fr 1.5fr;gap:16px 70px}
.seo-market .measurement h3{font-size:20px}
.seo-market .measurement>p{color:var(--dark-text);font-size:15px;line-height:1.8}
.seo-market .tool-names{grid-column:2;display:flex;flex-wrap:wrap;gap:12px;font-size:11px;color:#c0d0be}
.seo-market .models-section .section-intro{margin-bottom:42px}
.seo-market .model-list{display:grid;grid-template-columns:1fr 1fr;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.seo-market .model-list article{padding:32px 45px 34px 0}
.seo-market .model-list article:nth-child(even){padding-left:45px;padding-right:0;border-left:1px solid var(--line)}
.seo-market .model-list article:nth-child(n+3){border-top:1px solid var(--line)}
.seo-market .model-list h3{font-size:22px;margin-bottom:19px}
.seo-market .model-list dl{margin:0}
.seo-market .model-list dl>div{display:grid;grid-template-columns:112px 1fr;gap:18px;padding-block:11px;border-top:1px solid #ecece7}
.seo-market .model-list dt{font-family:Poppins,Arial,sans-serif;font-size:11px;font-weight:600;color:#34473a}
.seo-market .model-list dd{font-size:14px;line-height:1.65;color:var(--muted);margin:0}
.seo-market .ai-section{background:var(--sage-surface,#edf0e7);padding-block:94px}
.seo-market .ai-layout{display:grid;grid-template-columns:1fr 1fr;gap:90px;align-items:start}
.seo-market .ai-layout>div:first-child>p{font-size:16px;line-height:1.85;color:#445344;margin-top:21px}
.seo-market .ai-layout .ai-intro{font-family:Poppins,Arial,sans-serif;font-size:18px;font-weight:600;color:var(--ink);line-height:1.65;letter-spacing:-.015em}
.seo-market .ai-layout .text-link{margin-top:25px}
.seo-market .ai-principles{border-top:1px solid #c7d0c2}
.seo-market .ai-principles>div{padding-block:23px;border-bottom:1px solid #c7d0c2}
.seo-market .ai-principles h3{font-size:17px;margin-bottom:8px}
.seo-market .ai-principles p{font-size:14px;line-height:1.75;color:#4b5a4d}
.seo-market .measurement-section{display:grid;grid-template-columns:1fr 1fr;gap:88px;align-items:start}
.seo-market .measurement-copy>p{font-size:16px;line-height:1.85;color:var(--muted);margin-top:22px}
.seo-market .measurement-copy .measurement-note{font-size:14px;border-top:1px solid var(--line);padding-top:21px;color:#34473a}
.seo-market .measurement-stages{list-style:none;padding:0;margin:0;border-top:1px solid var(--line)}
.seo-market .measurement-stages li{display:grid;grid-template-columns:42px 1fr;gap:20px;padding-block:22px;border-bottom:1px solid var(--line)}
.seo-market .measurement-stages li>span{font-family:Poppins,Arial,sans-serif;font-size:11px;color:var(--orange);font-variant-numeric:tabular-nums;padding-top:4px}
.seo-market .measurement-stages h3{font-size:18px}
.seo-market .measurement-stages p{font-size:14px;line-height:1.7;color:var(--muted);margin-top:7px}
.seo-market .cases-section{background:#f5f6f2;padding-block:104px}
.seo-market .cases-intro{margin-bottom:18px}
.seo-market .case-list{border-bottom:0}
.seo-market .case-study{padding-block:64px;border-top:0}
.seo-market .case-study+.case-study{border-top:1px solid #cbd0c7}
.seo-market .case-header{display:flex;align-items:center;margin-bottom:42px}
.seo-market .case-identity{display:flex;align-items:center;gap:24px;min-width:0}
.seo-market .case-identity h3{font-size:24px;margin-bottom:5px}
.seo-market .case-identity span{font-size:14px;color:var(--muted)}
.seo-market .case-identity .case-number{display:flex;align-items:center;justify-content:center;width:58px;height:58px;flex:0 0 58px;border:1px solid #aeb7aa;border-radius:50%;font-family:Poppins,Arial,sans-serif;font-size:15px;font-weight:600;color:var(--orange);font-variant-numeric:tabular-nums}
.seo-market .case-body{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:64px;align-items:start}
.seo-market .case-copy,.seo-market .case-evidence{min-width:0}
.seo-market .case-summary{max-width:18ch;font-family:Poppins,Arial,sans-serif;font-size:clamp(24px,2.15vw,31px);font-weight:700;line-height:1.28;letter-spacing:-.035em;text-wrap:balance}
.seo-market .case-metrics{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin:38px 0 0}
.seo-market .case-metrics>div{display:flex;flex-direction:column-reverse;min-height:104px;padding:16px 17px;background:#fff;border:1px solid #e1e5dc;border-radius:10px}
.seo-market .case-metrics>div:nth-child(even){padding-left:17px}
.seo-market .case-metrics dt{font-size:11px;text-transform:uppercase;letter-spacing:.08em;color:#677167}
.seo-market .case-metrics dd{margin:0;font-family:Poppins,Arial,sans-serif;font-size:32px;font-weight:700;line-height:1.2;letter-spacing:-.04em;color:var(--ink);font-variant-numeric:tabular-nums}
.seo-market .case-evidence{margin:0}
.seo-market .case-evidence>a{display:block;width:100%;min-width:0;text-decoration:none}
.seo-market .case-shot{display:block;width:100%;overflow:hidden;background:#e8ebef;border:1px solid #d3d7dc;border-radius:12px}
.seo-market .case-shot img{display:block;width:100%;height:auto;max-width:100%}
.seo-market .evidence-link{display:inline-flex;align-items:center;gap:9px;margin-top:13px;font-family:Poppins,Arial,sans-serif;font-size:12px;font-weight:600;color:#26362c}
.seo-market .case-evidence figcaption{font-size:11px;color:#566258;margin-top:5px}
.seo-market .pricing-section{background:var(--peach);padding-block:82px}
.seo-market .pricing-head{max-width:790px}
.seo-market .pricing-head>span{display:block;margin-bottom:15px;color:var(--orange-hover);font-family:Poppins,Arial,sans-serif;font-size:11px;font-weight:600;text-transform:uppercase;letter-spacing:.08em}
.seo-market .pricing-head h2{max-width:19ch}
.seo-market .pricing-head>p{max-width:67ch;margin-top:20px;color:#654637;font-size:16px;line-height:1.8}
.seo-market .pricing-offer{display:grid;grid-template-columns:.85fr 1.6fr auto;gap:32px 48px;align-items:center;margin-top:45px;padding:34px 36px;background:#fffaf6;border:1px solid #e5cfc1;border-radius:14px}
.seo-market .price-block>span{display:block;color:#725243;font-size:12px}
.seo-market .price-block>p{margin-top:3px;font-family:Poppins,Arial,sans-serif;font-size:34px;font-weight:700;line-height:1.18;letter-spacing:-.04em;white-space:nowrap}
.seo-market .price-block small{display:block;margin-top:6px;color:#725243;font-family:Nunito,Arial,sans-serif;font-size:12px;font-weight:400;letter-spacing:0}
.seo-market .price-block>strong{display:inline-block;margin-top:12px;padding:5px 9px;background:#f4ded1;border-radius:999px;color:#633a29;font-family:Poppins,Arial,sans-serif;font-size:10px;font-weight:600}
.seo-market .pricing-includes{display:grid;grid-template-columns:1fr 1fr;gap:13px 28px;margin:0;padding:0;list-style:none}
.seo-market .pricing-includes li{position:relative;padding-left:18px;color:#553f34;font-size:13px;line-height:1.55}
.seo-market .pricing-includes li:before{content:'✓';position:absolute;left:0;color:var(--orange);font-weight:700}
.seo-market .pricing-action{display:flex;flex-direction:column;align-items:flex-start;gap:14px}
.seo-market .pricing-action .text-link{font-size:11px;color:#4d3428}
.seo-market .pricing-note{max-width:96ch;margin-top:18px;color:#725243;font-size:11px;line-height:1.7}
.seo-market .cta-row{display:flex;align-items:center;flex-wrap:wrap;gap:18px 24px;margin-top:27px}
.seo-market .cta-row .text-link{font-size:12px;color:#4d3428}
.seo-market .faq-section{display:grid;grid-template-columns:.9fr 1.1fr;gap:84px}
.seo-market .faq-section>div>p{font-size:16px;color:var(--muted);line-height:1.8;max-width:37ch;margin-top:23px}
.seo-market .faq-intro{position:sticky;top:118px;align-self:start}
.seo-market .faq-actions{display:flex;flex-direction:column;align-items:flex-start;gap:17px;margin-top:29px}
.seo-market .faq-actions .text-link{font-size:12px;color:#415145}
.seo-market .faq-list{border-top:1px solid var(--line)}
.seo-market .faq-list details{border-bottom:1px solid var(--line)}
.seo-market .faq-list summary{display:flex;align-items:center;justify-content:space-between;gap:25px;list-style:none;padding:24px 0;font-family:Poppins,Arial,sans-serif;font-size:15px;font-weight:600;line-height:1.65;cursor:pointer}
.seo-market summary::-webkit-details-marker{display:none}
.seo-market .faq-list summary:hover{color:var(--orange)}
.seo-market .plus{width:17px;height:17px;position:relative;flex-shrink:0}
.seo-market .plus:before,.seo-market .plus:after{content:'';position:absolute;background:currentColor;top:8px;left:2px;width:13px;height:1.5px}
.seo-market .plus:after{transform:rotate(90deg)}
.seo-market details[open] .plus:after{transform:rotate(0)}
.seo-market .faq-list details>p{padding:0 34px 24px 0;font-size:15px;color:var(--muted);line-height:1.8}
.seo-market .resources-section{padding-bottom:90px}
.seo-market .resources-section h2{font-size:25px;max-width:none;margin-bottom:30px}
.seo-market .resource-list{display:grid;grid-template-columns:repeat(3,1fr);gap:36px}
.seo-market .resource-list a{border-top:1px solid var(--line);padding-top:25px;text-decoration:none}
.seo-market .resource-list a:hover h3{color:var(--orange)}
.seo-market .resource-list h3{font-size:17px;line-height:1.6;letter-spacing:-.015em;display:flex;gap:25px;align-items:start}
.seo-market .resource-list h3 svg{margin-top:4px}
.seo-market .resource-list p{font-size:14px;color:var(--muted);margin-block:11px 17px}
.seo-market .resource-list span{font-size:11px;color:var(--orange);text-decoration:underline;text-underline-offset:4px}
.seo-market .contact-section{background:var(--paper);border-top:1px solid #ece7e1}
.seo-market .contact-layout{display:grid;grid-template-columns:.85fr 1.15fr;gap:86px;align-items:start}
.seo-market .contact-copy>p{font-size:17px;color:var(--muted);line-height:1.8;margin-top:25px}
.seo-market .contact-expectations{margin-top:32px}
.seo-market .contact-expectations h3{font-size:15px;letter-spacing:0}
.seo-market .contact-expectations ul{padding-left:20px;font-size:14px;line-height:1.8;color:var(--muted);margin-top:12px}
.seo-market .contact-expectations li{padding-block:4px}
.seo-market .contact-copy .local-warning{font-size:12px;line-height:1.7;padding-top:24px;border-top:1px solid var(--line);margin-top:28px;max-width:47ch}
.seo-market .contact-copy .contact-route{font-size:13px;line-height:1.7;color:#34473a;margin-top:27px}
.seo-market .contact-route a{display:inline-flex;align-items:center;gap:8px;color:var(--orange);font-family:Poppins,Arial,sans-serif;font-weight:600}
.seo-market .contact-route svg{width:15px;height:15px}
.seo-market .contact-form{background:white;padding:32px;border-radius:var(--radius);box-shadow:0 18px 48px -28px #4534214d}
.seo-market .form-row{display:grid;grid-template-columns:1fr 1fr;gap:19px}
.seo-market .contact-form label{display:block;font-size:13px;line-height:1.6;color:#344236;margin-bottom:19px}
.seo-market .contact-form label>span[aria-hidden]{color:var(--orange)}
.seo-market input:not([type=checkbox]),.seo-market textarea{display:block;width:100%;border:1px solid #b4beb2;border-radius:7px;background:#fff;padding:12px;font-size:14px;color:var(--ink);margin-top:7px;min-height:47px;line-height:1.5}
.seo-market input::placeholder,.seo-market textarea::placeholder{color:#65705f;opacity:1}
.seo-market textarea{resize:vertical}
.seo-market input:user-invalid,.seo-market textarea:user-invalid{border-color:#ad2810}
.seo-market .contact-form .consent{display:flex;align-items:flex-start;gap:11px;font-size:11px;color:#596253;line-height:1.7}
.seo-market .consent input{width:18px;height:18px;flex:none;margin:2px 0 0;accent-color:var(--orange)}
.seo-market .consent a{color:#344236}
.seo-market .contact-form .button{width:100%}
.seo-market .form-notice{font-size:11px;color:#65705f;text-align:center;margin-top:11px}
.seo-market #form-status:not(:empty){margin-top:17px;background:#eaf2e7;padding:15px;border-radius:7px;font-size:13px;color:#27462d}
@media(min-width:1500px){.seo-market .container{width:min(1280px,calc(100% - 128px))}
.seo-market .hero-grid{gap:100px}
.seo-market .hero{padding-bottom:88px}
.seo-market .hero-grid{padding-top:64px}
.seo-market .hero h1{font-size:76px}}
@media(max-width:1100px){.seo-market .container{width:calc(100% - 64px)}
.seo-market .hero-grid{gap:32px}
.seo-market .hero-promise{font-size:21px}
.seo-market .hero-actions{gap:18px}
.seo-market .hero-actions .text-link{font-size:11px}
.seo-market .search-journey{padding:25px 23px 20px}
.seo-market .search-journey h2{font-size:21px}
.seo-market .section-intro{gap:45px}
.seo-market .local-layout,.seo-market .people-section,.seo-market .faq-section,.seo-market .contact-layout,.seo-market .investment-layout{gap:48px}
.seo-market .service-row{column-gap:40px}
.seo-market .client-strip{gap:28px}
.seo-market .client-logos{gap:26px}
.seo-market .method-list{gap:25px}
.seo-market .contact-form{padding:25px}
.seo-market .form-row{gap:12px}}
@media(max-width:860px){.seo-market .hero-grid{grid-template-columns:1fr 1fr;gap:27px}
.seo-market .hero h1{font-size:48px}
.seo-market .hero-promise{font-size:19px}
.seo-market .hero-description{font-size:15px}
.seo-market .hero-actions{align-items:flex-start;flex-direction:column;gap:17px}
.seo-market .hero-actions .text-link{font-size:12px}
.seo-market .search-journey{padding:21px 20px}
.seo-market .search-journey h2{font-size:19px}
.seo-market .example-controls button{padding:9px;font-size:11px}
.seo-market .search-query{font-size:12px;padding:12px;min-height:70px}
.seo-market .example-page{padding:17px;min-height:228px}
.seo-market .example-page h3{font-size:16px}
.seo-market .journey-focus{font-size:11px;min-height:34px}
.seo-market .example-disclaimer{font-size:11px}
.seo-market .client-strip{align-items:flex-start;flex-direction:column;gap:23px}
.seo-market .client-strip>p br{display:none}
.seo-market .client-logos{justify-content:space-between}
.seo-market .section{padding-block:80px}
.seo-market .section-intro{gap:38px}
.seo-market .section-intro>p{font-size:16px}
.seo-market .local-layout{gap:40px}
.seo-market .local-layout .local-note{font-size:18px}
.seo-market .service-row{grid-template-columns:minmax(190px,.72fr) minmax(0,1.28fr);column-gap:32px}
.seo-market .deliverable{grid-column:2}
.seo-market .service-row h3{grid-row:span 2}
.seo-market .method-list{grid-template-columns:1fr 1fr;gap:36px}
.seo-market .measurement{grid-template-columns:1fr}
.seo-market .tool-names{grid-column:1}
.seo-market .people-section{gap:35px}
.seo-market .people-copy h2{font-size:30px}
.seo-market .people-copy p{font-size:15px}
.seo-market .investment-layout{gap:40px}
.seo-market .investment-layout h2{font-size:29px}
.seo-market .faq-section{grid-template-columns:1fr;gap:35px}
.seo-market .faq-intro{position:static}
.seo-market .faq-section>div>p{max-width:60ch}
.seo-market .faq-section h2{max-width:none}
.seo-market .faq-section h2 br{display:none}
.seo-market .faq-actions{flex-direction:row;flex-wrap:wrap;align-items:center}
.seo-market .contact-layout{grid-template-columns:1fr;gap:36px}
.seo-market .contact-copy{max-width:65ch}
.seo-market .contact-copy .local-warning{max-width:none}
.seo-market .contact-expectations{display:none}
.seo-market .contact-form{padding:30px}
.seo-market .contact-copy h2{max-width:none}
.seo-market .contact-copy h2 br{display:none}
.seo-market .resource-list{gap:25px}
.seo-market .resource-list h3{font-size:15px;gap:13px}}
@media(max-width:620px){.seo-market .breadcrumbs{display:none}
.seo-market .hero-grid{padding-top:18px;gap:18px}
.seo-market .hero h1{font-size:40px;max-width:none}
.seo-market .hero-promise{font-size:17px;line-height:1.4;margin-top:14px}
.seo-market .hero-description{font-size:14px;line-height:1.55;margin-top:9px}
.seo-market .hero-actions{margin-top:15px;gap:0}
.seo-market .hero-actions .button{font-size:11px;min-height:42px;padding:9px 14px}
.seo-market .hero-actions .text-link{display:none}
.seo-market .coverage{font-size:11px;line-height:1.4;margin-top:9px}
.seo-market .search-journey{padding:16px}
.seo-market .search-journey h2{font-size:18px;line-height:1.25}
.seo-market .example-controls{margin-block:10px 12px;padding-bottom:7px}
.seo-market .example-controls button{font-size:11px;min-height:34px;padding:7px 10px}
.seo-market .search-query{min-height:49px;padding:10px 12px;font-size:12px}
.seo-market .journey-connector{padding-block:3px}
.seo-market .example-page{min-height:101px;padding:13px 14px}
.seo-market .example-page h3{font-size:16px;margin-top:5px}
.seo-market .example-page>p:not(.example-url){display:none}
.seo-market .example-action{margin-top:8px}
.seo-market .journey-focus{display:none}
.seo-market .example-disclaimer{font-size:11px;line-height:1.45;margin-top:9px;padding-top:8px}
html{scroll-padding-top:90px}
.seo-market .container{width:calc(100% - 40px)}
.seo-market .breadcrumbs{font-size:11px;padding-top:19px}
.seo-market .hero-grid{grid-template-columns:1fr;gap:34px;padding-top:30px}
.seo-market .hero h1{font-size:52px;max-width:10ch}
.seo-market .hero-promise{font-size:21px;margin-top:21px;max-width:28ch}
.seo-market .hero-description{font-size:16px;margin-top:14px;max-width:43ch}
.seo-market .hero-actions{gap:20px;align-items:center;flex-direction:row;margin-top:24px}
.seo-market .hero-actions .button{font-size:12px;padding:13px 17px;gap:10px;min-height:50px}
.seo-market .hero-actions .text-link{font-size:11px}
.seo-market .coverage{font-size:11px;max-width:43ch}
.seo-market .hero{padding-bottom:35px}
.seo-market .search-journey{padding:24px 22px 20px}
.seo-market .search-journey h2{font-size:21px;max-width:27ch}
.seo-market .example-controls button{font-size:11px;padding:10px 12px}
.seo-market .search-query{font-size:13px;min-height:63px;padding:14px}
.seo-market .example-page{min-height:191px;padding:20px}
.seo-market .example-page h3{font-size:17px}
.seo-market .example-page>p:not(.example-url){font-size:13px}
.seo-market .journey-focus{font-size:11px;min-height:0}
.seo-market .example-disclaimer{font-size:11px}
.seo-market .client-strip{padding-block:25px;gap:24px}
.seo-market .client-strip>p{font-size:11px}
.seo-market .client-logos{display:grid;grid-template-columns:1fr 1fr;gap:26px 34px}
.seo-market .client-logos img{width:100%;max-width:134px;height:35px;justify-self:center}
.seo-market .section{padding-block:64px}
.seo-market h2{font-size:31px;max-width:20ch}
.seo-market .section-intro{grid-template-columns:1fr;gap:21px;margin-bottom:32px}
.seo-market .section-intro>p{font-size:16px;line-height:1.8}
.seo-market .local-layout{grid-template-columns:1fr;gap:30px}
.seo-market .local-layout>div>p{font-size:15px}
.seo-market .local-layout .local-note{font-size:18px;margin-block:20px}
.seo-market .text-link{font-size:12px}
.seo-market .scenario{padding:21px 0}
.seo-market .service-row{grid-template-columns:1fr;gap:13px;padding-block:30px}
.seo-market .service-row h3{font-size:20px;max-width:none;grid-row:auto}
.seo-market .service-row>p{grid-column:1;font-size:15px;line-height:1.8}
.seo-market .deliverable{grid-column:1;grid-template-columns:1fr;gap:4px;margin-top:3px;padding-top:15px}
.seo-market .deliverable span{font-size:11px}
.seo-market .deliverable p{font-size:13px;margin-top:0}
.seo-market .scope-note{font-size:12px;line-height:1.8}
.seo-market .method-list{margin-top:35px;gap:28px;grid-template-columns:1fr}
.seo-market .method-list li{display:grid;grid-template-columns:35px 1fr;gap:10px 15px;padding-top:23px}
.seo-market .step-number{padding-top:4px}
.seo-market .method-list h3{margin:0;font-size:22px}
.seo-market .method-list p{grid-column:2;margin:0;font-size:15px}
.seo-market .method-list strong{grid-column:2;font-size:12px}
.seo-market .measurement{margin-top:38px;padding-top:25px;gap:16px}
.seo-market .measurement h3{font-size:20px}
.seo-market .measurement>p{font-size:15px}
.seo-market .tool-names{font-size:11px;gap:8px}
.seo-market .people-section{grid-template-columns:1fr;gap:33px}
.seo-market .person-photo{max-width:none}
.seo-market .person-photo>img{aspect-ratio:1.15;object-position:center 36%}
.seo-market .person-caption{padding:20px 22px}
.seo-market .people-copy h2{font-size:31px;margin-bottom:22px}
.seo-market .people-copy p{font-size:16px}
.seo-market .investment-section{padding-block:53px}
.seo-market .investment-layout{grid-template-columns:1fr;gap:22px}
.seo-market .investment-layout h2{font-size:30px}
.seo-market .investment-layout p{font-size:16px}
.seo-market .faq-section{gap:28px}
.seo-market .faq-section>div>p{font-size:15px;margin-top:19px}
.seo-market .faq-list summary{font-size:14px;gap:20px;padding-block:22px}
.seo-market .faq-list details>p{font-size:15px;padding-right:20px}
.seo-market .resources-section{padding-bottom:62px}
.seo-market .resources-section h2{font-size:25px;line-height:1.35}
.seo-market .resource-list{grid-template-columns:1fr;gap:26px}
.seo-market .resource-list a{padding-top:22px}
.seo-market .resource-list h3{font-size:17px;justify-content:space-between}
.seo-market .resource-list p{font-size:15px;margin-block:8px 10px}
.seo-market .contact-copy>p{font-size:16px;margin-top:21px}
.seo-market .contact-copy .local-warning{font-size:12px;padding-top:20px;margin-top:22px}
.seo-market .contact-form{padding:23px 20px}
.seo-market .form-row{grid-template-columns:1fr;gap:0}
.seo-market .contact-form label{font-size:13px;margin-bottom:18px}
.seo-market input:not([type=checkbox]),.seo-market textarea{font-size:16px;min-height:49px}
.seo-market .contact-form .consent{font-size:11px}
.seo-market .contact-layout{gap:28px}}
@media(max-width:370px){.seo-market .container{width:calc(100% - 32px)}
.seo-market .hero h1{font-size:46px}
.seo-market .hero-actions{flex-direction:column;align-items:flex-start;gap:17px}
.seo-market .example-controls button{padding:9px 10px}
.seo-market .search-journey{padding:21px 18px}
.seo-market .example-page h3{font-size:16px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}
.seo-market, .seo-market *,.seo-market *:before,.seo-market *:after{animation:none!important;transition:none!important}}
@media(max-width:620px){.seo-market .breadcrumbs{display:none}
.seo-market .hero-grid{padding-top:18px;gap:18px}
.seo-market .hero h1{font-size:40px;max-width:none}
.seo-market .hero-promise{font-size:17px;line-height:1.4;margin-top:14px}
.seo-market .hero-description{font-size:14px;line-height:1.55;margin-top:9px}
.seo-market .hero-actions{margin-top:15px;gap:0}
.seo-market .hero-actions .button{font-size:11px;min-height:42px;padding:9px 14px}
.seo-market .hero-actions .text-link{display:none}
.seo-market .coverage{font-size:11px;line-height:1.4;margin-top:9px}
.seo-market .search-journey{padding:16px}
.seo-market .search-journey h2{font-size:18px;line-height:1.25}
.seo-market .example-controls{margin-block:10px 12px;padding-bottom:7px}
.seo-market .example-controls button{font-size:11px;min-height:34px;padding:7px 10px}
.seo-market .search-query{min-height:49px;padding:10px 12px;font-size:12px}
.seo-market .journey-connector{padding-block:3px}
.seo-market .example-page{min-height:101px;padding:13px 14px}
.seo-market .example-page h3{font-size:16px;margin-top:5px}
.seo-market .example-page>p:not(.example-url){display:none}
.seo-market .example-action{margin-top:8px}
.seo-market .journey-focus{display:none}
.seo-market .example-disclaimer{font-size:11px;line-height:1.45;margin-top:9px;padding-top:8px}}
@media(max-width:860px){.seo-market .foundation-section,.seo-market .audit-section,.seo-market .measurement-section{grid-template-columns:1fr;gap:42px}
.seo-market .foundation-layers>div{grid-template-columns:.55fr 1.45fr}
.seo-market .fit-columns{gap:42px}
.seo-market .audit-intro{position:static;display:grid;grid-template-columns:1fr 1fr;gap:0 38px;align-items:start}
.seo-market .audit-intro h2,.seo-market .audit-intro>p,.seo-market .audit-intro>.text-link{grid-column:1}
.seo-market .audit-visual{grid-column:2;grid-row:1/span 3;margin-top:0}
.seo-market .ai-layout{gap:45px}
.seo-market .model-list article{padding-right:25px}
.seo-market .model-list article:nth-child(even){padding-left:25px}
.seo-market .measurement-copy>p{max-width:65ch}}
@media(max-width:620px){.seo-market .foundation-section{gap:32px}
.seo-market .foundation-lead p:first-of-type{font-size:17px}
.seo-market .foundation-lead p{font-size:15px;margin-top:18px}
.seo-market .foundation-layers>div{grid-template-columns:1fr;gap:8px;padding-block:20px}
.seo-market .foundation-layers dt{font-size:16px}
.seo-market .foundation-layers dd{font-size:14px;padding-left:35px}
.seo-market .fit-section{padding-block:58px}
.seo-market .fit-columns{grid-template-columns:1fr;gap:31px;margin-top:30px}
.seo-market .fit-item{padding-block:17px}
.seo-market .fit-close{font-size:12px}
.seo-market .local-visual{aspect-ratio:1.18/1;margin-bottom:34px}
.seo-market .local-visual figcaption{left:14px;right:14px;bottom:14px;width:auto;padding:13px 14px;font-size:12px}
.seo-market .audit-section{gap:30px}
.seo-market .audit-intro{display:block}
.seo-market .audit-intro>p{font-size:15px;margin-block:19px}
.seo-market .audit-visual{margin-top:27px;aspect-ratio:1.35/1}
.seo-market .audit-areas article{grid-template-columns:1fr;gap:15px;padding-block:23px}
.seo-market .audit-areas article>div p{font-size:14px}
.seo-market .audit-areas ul{font-size:12px}
.seo-market .model-list{grid-template-columns:1fr}
.seo-market .model-list article,.seo-market .model-list article:nth-child(even){padding:25px 0;border-left:0}
.seo-market .model-list article:nth-child(n+2){border-top:1px solid var(--line)}
.seo-market .model-list h3{font-size:20px}
.seo-market .model-list dl>div{grid-template-columns:95px 1fr;gap:13px}
.seo-market .model-list dd{font-size:13px}
.seo-market .ai-section{padding-block:60px}
.seo-market .ai-layout{grid-template-columns:1fr;gap:33px}
.seo-market .ai-layout .ai-intro{font-size:17px}
.seo-market .ai-layout>div:first-child>p{font-size:15px}
.seo-market .ai-principles>div{padding-block:19px}
.seo-market .measurement-section{gap:31px}
.seo-market .measurement-copy>p{font-size:15px;margin-top:18px}
.seo-market .measurement-copy .measurement-note{font-size:13px}
.seo-market .measurement-stages li{padding-block:19px}
.seo-market .measurement-stages p{font-size:13px}}
@media(max-width:1100px){.seo-market .case-body{gap:42px}
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@media(max-width:980px){.seo-market.variant-editorial .foundation-lead,.seo-market.variant-editorial .audit-intro{grid-template-columns:1fr;gap:25px}
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.seo-market.variant-editorial .audit-areas{grid-template-columns:repeat(2,minmax(0,1fr))}
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@media(max-width:620px){.seo-market.variant-editorial .section-intro{margin-bottom:34px}
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/* Refuerzo de lectura: evita textos de apoyo demasiado pequeños o livianos. */
.seo-market{background:#fff;color:var(--ink);font-size:18px;font-weight:400;line-height:1.7;overflow:clip}
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.seo-market .example-controls button{font-size:13px}
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.seo-market .pricing-includes li,.seo-market .resource-list p{font-size:15px}
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.seo-market input:not([type=checkbox]),.seo-market textarea{font-size:16px}
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.seo-market .contact-form{padding:0;background:transparent;box-shadow:none}
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.seo-market .contact-success>span{display:grid;place-items:center;width:64px;height:64px;margin:0 auto 24px;border-radius:50%;background:var(--peach);color:var(--orange);font-family:Poppins,Arial,sans-serif;font-size:30px;font-weight:700}
.seo-market .contact-success h3{font-size:28px}
.seo-market .contact-success p{max-width:38ch;margin:14px auto 22px;color:var(--muted);font-size:17px}
.seo-market .contact-success .text-link{justify-content:center}

/* Tema oscuro integrado con el selector global del sitio. */
html[data-theme="dark"] .seo-market{--ink:#f5f7f4;--muted:#c3cdc5;--paper:#111a16;--line:#3d4a42;--peach:#2b1f1a;--dark:#0d1511;--dark-text:#d2ded5;--orange:#ff7446;--orange-hover:#ff8a63;--brand:#ff7446;background:#0d1110;color:#f5f7f4}
html[data-theme="dark"] .seo-market .hero,html[data-theme="dark"] .seo-market .contact-section{background:#111a16;border-color:#39433d}
html[data-theme="dark"] .seo-market .search-journey,html[data-theme="dark"] .seo-market .ai-section{background:#1b2921}
html[data-theme="dark"] .seo-market .search-query,html[data-theme="dark"] .seo-market .example-page,html[data-theme="dark"] .seo-market .foundation-layers>div,html[data-theme="dark"] .seo-market .audit-areas article,html[data-theme="dark"] .seo-market .ai-principles>div,html[data-theme="dark"] .seo-market .measurement-stages li,html[data-theme="dark"] .seo-market .case-metrics>div,html[data-theme="dark"] .seo-market .pricing-offer,html[data-theme="dark"] .seo-market .contact-form-shell{background:#17221c;border-color:#415047;color:#f5f7f4}
html[data-theme="dark"] .seo-market .services-section,html[data-theme="dark"] .seo-market .cases-section{background:#141d18}
html[data-theme="dark"] .seo-market .fit-section,html[data-theme="dark"] .seo-market .pricing-section{background:#291d18}
html[data-theme="dark"] .seo-market .local-visual figcaption{background:#17221ce8;border-color:#526158;color:#eef4ef}
html[data-theme="dark"] .seo-market .scan-emphasis,html[data-theme="dark"] .seo-market .local-layout .local-note,html[data-theme="dark"] .seo-market .deliverable p,html[data-theme="dark"] .seo-market .audit-areas ul,html[data-theme="dark"] .seo-market .model-list dt,html[data-theme="dark"] .seo-market .contact-route,html[data-theme="dark"] .seo-market .contact-form label{color:#eef4ef}
html[data-theme="dark"] .seo-market .hero-description,html[data-theme="dark"] .seo-market .coverage,html[data-theme="dark"] .seo-market .client-strip>p,html[data-theme="dark"] .seo-market .foundation-lead p,html[data-theme="dark"] .seo-market .foundation-layers dd,html[data-theme="dark"] .seo-market .section-intro>p,html[data-theme="dark"] .seo-market .local-layout>div>p,html[data-theme="dark"] .seo-market .scenario p,html[data-theme="dark"] .seo-market .service-row>p,html[data-theme="dark"] .seo-market .audit-intro>p,html[data-theme="dark"] .seo-market .audit-areas article>div p,html[data-theme="dark"] .seo-market .model-list dd,html[data-theme="dark"] .seo-market .measurement-copy>p,html[data-theme="dark"] .seo-market .measurement-stages p,html[data-theme="dark"] .seo-market .faq-section>div>p,html[data-theme="dark"] .seo-market .faq-list details>p,html[data-theme="dark"] .seo-market .resource-list p,html[data-theme="dark"] .seo-market .contact-copy>p,html[data-theme="dark"] .seo-market .contact-expectations ul,html[data-theme="dark"] .seo-market .contact-success p{color:#c3cdc5}
html[data-theme="dark"] .seo-market .fit-item p,html[data-theme="dark"] .seo-market .fit-close,html[data-theme="dark"] .seo-market .pricing-head>p,html[data-theme="dark"] .seo-market .price-block>span,html[data-theme="dark"] .seo-market .price-block small,html[data-theme="dark"] .seo-market .pricing-includes li,html[data-theme="dark"] .seo-market .pricing-note{color:#e1c9bc}
html[data-theme="dark"] .seo-market .price-block>strong{background:#573326;color:#ffd7c5}
html[data-theme="dark"] .seo-market input:not([type=checkbox]),html[data-theme="dark"] .seo-market textarea{background:#0f1713;border-color:#5b685f;color:#f5f7f4}
html[data-theme="dark"] .seo-market input::placeholder,html[data-theme="dark"] .seo-market textarea::placeholder{color:#aab5ad}
html[data-theme="dark"] .seo-market .measurement-copy .measurement-note{background:#2b1f1a;color:#f0d7ca}
html[data-theme="dark"] .seo-market .client-logos img{filter:brightness(0) invert(1);opacity:.86}
html[data-theme="dark"] .seo-market .case-shot{border-color:#4b5750}
html[data-theme="dark"] .seo-market .button{color:#fff}
html[data-theme="dark"] .seo-market .breadcrumbs,html[data-theme="dark"] .seo-market .example-controls button,html[data-theme="dark"] .seo-market .search-query,html[data-theme="dark"] .seo-market .search-query svg,html[data-theme="dark"] .seo-market .journey-connector,html[data-theme="dark"] .seo-market .example-url,html[data-theme="dark"] .seo-market .journey-focus,html[data-theme="dark"] .seo-market .example-disclaimer{color:#cfdbd2}
html[data-theme="dark"] .seo-market .example-page h3{color:#eef7f0}
html[data-theme="dark"] .seo-market .example-page>p:not(.example-url){color:#c5d0c7}
html[data-theme="dark"] .seo-market .example-controls button:not([aria-pressed=true]):hover{background:#314139}
html[data-theme="dark"] .seo-market .example-controls,html[data-theme="dark"] .seo-market .example-disclaimer{border-color:#526057}
html[data-theme="dark"] .seo-market .fit-columns>div,html[data-theme="dark"] .seo-market .fit-columns>div>h3,html[data-theme="dark"] .seo-market .fit-item{border-color:#594239}
html[data-theme="dark"] .seo-market .pricing-action .text-link,html[data-theme="dark"] .seo-market .cta-row .text-link{color:#f1d9cd}
html[data-theme="dark"] .seo-market .contact-form .consent,html[data-theme="dark"] .seo-market .form-notice,html[data-theme="dark"] .seo-market .contact-copy .local-warning{color:#bcc8bf}
html[data-theme="dark"] .seo-market .consent a{color:#ff9a76}

@media(max-width:620px){
  .seo-market{font-size:17px}
  .seo-market h1,.seo-market .hero h1{font-size:clamp(40px,12vw,50px)!important;letter-spacing:-.04em!important}
  .seo-market h2{font-size:31px!important;letter-spacing:-.035em!important}
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  .seo-market .hero-description,.seo-market .section-intro>p,.seo-market .local-layout>div>p,.seo-market .service-row>p,.seo-market .audit-intro>p,.seo-market .audit-areas article>div p,.seo-market .method-list p,.seo-market .measurement>p,.seo-market .ai-layout>div:first-child>p,.seo-market .measurement-copy>p,.seo-market .faq-list details>p,.seo-market .contact-copy>p{font-size:16px}
  .seo-market .hero-actions .button{font-size:14px}
  .seo-market .coverage,.seo-market .example-controls button,.seo-market .journey-connector,.seo-market .example-url,.seo-market .journey-focus,.seo-market .example-disclaimer,.seo-market .client-strip>p,.seo-market .deliverable span,.seo-market .case-identity span,.seo-market .case-metrics dt,.seo-market .case-evidence figcaption,.seo-market .pricing-note,.seo-market .form-notice{font-size:13px}
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}

/* Escala legible para texto auxiliar: elimina la microtipografía de 9–15 px. */
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.seo-market.variant-editorial .preview-bar,
.seo-market.variant-editorial .preview-bar a,
.seo-market.variant-editorial .journey-connector,
.seo-market.variant-editorial .example-url,
.seo-market.variant-editorial .example-action,
.seo-market.variant-editorial .journey-focus,
.seo-market.variant-editorial .example-disclaimer,
.seo-market.variant-editorial .foundation-layers dt span,
.seo-market.variant-editorial .deliverable span,
.seo-market.variant-editorial .tool-names,
.seo-market.variant-editorial .model-list dt,
.seo-market.variant-editorial .model-list h3:before,
.seo-market.variant-editorial .measurement-stages li>span,
.seo-market.variant-editorial .case-metrics dt,
.seo-market.variant-editorial .case-evidence figcaption,
.seo-market.variant-editorial .pricing-head>span,
.seo-market.variant-editorial .price-block>strong,
.seo-market.variant-editorial .pricing-action .text-link,
.seo-market.variant-editorial .pricing-note,
.seo-market.variant-editorial .resource-list span,
.seo-market.variant-editorial .contact-form .consent,
.seo-market.variant-editorial .form-notice,
.seo-market.variant-editorial .footer-bottom{font-size:var(--type-meta)}

.seo-market.variant-editorial .button-small,
.seo-market.variant-editorial .breadcrumbs,
.seo-market.variant-editorial .hero-actions .text-link,
.seo-market.variant-editorial .coverage,
.seo-market.variant-editorial .example-controls button,
.seo-market.variant-editorial .client-strip>p,
.seo-market.variant-editorial .step-number,
.seo-market.variant-editorial .evidence-link,
.seo-market.variant-editorial .price-block>span,
.seo-market.variant-editorial .price-block small,
.seo-market.variant-editorial .cta-row .text-link,
.seo-market.variant-editorial .faq-actions .text-link,
.seo-market.variant-editorial .contact-copy .local-warning{font-size:var(--type-label)}

.seo-market.variant-editorial .example-page>p:not(.example-url),
.seo-market.variant-editorial .fit-close,
.seo-market.variant-editorial .local-visual figcaption,
.seo-market.variant-editorial .scope-note,
.seo-market.variant-editorial .audit-areas ul,
.seo-market.variant-editorial .method-list strong,
.seo-market.variant-editorial .pricing-includes li,
.seo-market.variant-editorial .contact-copy .contact-route,
.seo-market.variant-editorial .contact-form label,
.seo-market.variant-editorial #form-status:not(:empty),
.seo-market.variant-editorial .footer-top p,
.seo-market.variant-editorial .footer-top nav a{font-size:var(--type-support)}

.seo-market.variant-editorial .button,
.seo-market.variant-editorial .text-link,
.seo-market.variant-editorial .desktop-nav a,
.seo-market.variant-editorial .mobile-menu nav a,
.seo-market.variant-editorial .search-query,
.seo-market.variant-editorial .fit-item strong,
.seo-market.variant-editorial .fit-item p,
.seo-market.variant-editorial .deliverable p,
.seo-market.variant-editorial .model-list dd,
.seo-market.variant-editorial .ai-principles p,
.seo-market.variant-editorial .measurement-copy .measurement-note,
.seo-market.variant-editorial .measurement-stages p,
.seo-market.variant-editorial .case-identity span,
.seo-market.variant-editorial .resource-list p,
.seo-market.variant-editorial .contact-expectations ul,
.seo-market.variant-editorial input:not([type=checkbox]),
.seo-market.variant-editorial textarea{font-size:var(--type-copy)}

.seo-market.variant-editorial .foundation-layers dd,
.seo-market.variant-editorial .scenario p,
.seo-market.variant-editorial .service-row>p,
.seo-market.variant-editorial .audit-areas article>div p,
.seo-market.variant-editorial .method-list p,
.seo-market.variant-editorial .measurement>p,
.seo-market.variant-editorial .faq-list summary,
.seo-market.variant-editorial .faq-list details>p{font-size:var(--type-small-body)}

.seo-market.variant-editorial .hero-description,
.seo-market.variant-editorial .section-intro>p,
.seo-market.variant-editorial .foundation-lead p,
.seo-market.variant-editorial .local-layout>div>p,
.seo-market.variant-editorial .audit-intro>p,
.seo-market.variant-editorial .ai-layout>div:first-child>p,
.seo-market.variant-editorial .measurement-copy>p,
.seo-market.variant-editorial .pricing-head>p,
.seo-market.variant-editorial .faq-section>div>p,
.seo-market.variant-editorial .people-copy p,
.seo-market.variant-editorial .investment-layout p,
.seo-market.variant-editorial .contact-copy>p{font-size:var(--type-small-body);line-height:1.8}

.seo-market.variant-editorial .foundation-lead p:first-of-type,
.seo-market.variant-editorial .ai-layout .ai-intro{font-size:20px;line-height:1.65}
.seo-market.variant-editorial .measurement-copy .measurement-note{font-size:var(--type-small-body);line-height:1.8}

.seo-market.variant-editorial .measurement-stages li{min-height:220px;padding:27px 24px}
.seo-market.variant-editorial .measurement-stages p{line-height:1.72;margin-top:10px}
.seo-market.variant-editorial .measurement-stages h3{line-height:1.35}

@media(max-width:1100px) and (min-width:861px){
  .seo-market.variant-editorial .desktop-nav a{font-size:var(--type-label)}
}

@media(max-width:620px){
  .seo-market.variant-editorial .preview-bar a{font-size:var(--type-meta)}
  .seo-market.variant-editorial .header-cta,
  .seo-market.variant-editorial .hero-actions .text-link,
  .seo-market.variant-editorial .example-controls button{font-size:var(--type-meta)}
  .seo-market.variant-editorial .hero-actions .button,
  .seo-market.variant-editorial .coverage,
  .seo-market.variant-editorial .search-query,
  .seo-market.variant-editorial .client-strip>p,
  .seo-market.variant-editorial .deliverable span,
  .seo-market.variant-editorial .method-list strong,
  .seo-market.variant-editorial .tool-names,
  .seo-market.variant-editorial .case-identity span,
  .seo-market.variant-editorial .pricing-note,
  .seo-market.variant-editorial .contact-copy .contact-route{font-size:var(--type-label)}
  .seo-market.variant-editorial .example-page>p:not(.example-url),
  .seo-market.variant-editorial .deliverable p,
  .seo-market.variant-editorial .scope-note,
  .seo-market.variant-editorial .audit-areas ul,
  .seo-market.variant-editorial .model-list dd,
  .seo-market.variant-editorial .contact-form label{font-size:var(--type-support)}
  .seo-market.variant-editorial .foundation-layers dd,
  .seo-market.variant-editorial .audit-areas article>div p,
  .seo-market.variant-editorial .measurement-stages p,
  .seo-market.variant-editorial .faq-list summary{font-size:var(--type-copy)}
  .seo-market.variant-editorial .local-layout>div>p,
  .seo-market.variant-editorial .service-row>p,
  .seo-market.variant-editorial .method-list p,
  .seo-market.variant-editorial .measurement>p,
  .seo-market.variant-editorial .faq-list details>p,
  .seo-market.variant-editorial .resource-list p{font-size:var(--type-small-body)}
  .seo-market.variant-editorial .measurement-stages li{min-height:0;padding:24px 22px}
  .seo-market.variant-editorial .hero-description,
  .seo-market.variant-editorial .section-intro>p,
  .seo-market.variant-editorial .foundation-lead p,
  .seo-market.variant-editorial .local-layout>div>p,
  .seo-market.variant-editorial .audit-intro>p,
  .seo-market.variant-editorial .ai-layout>div:first-child>p,
  .seo-market.variant-editorial .measurement-copy>p,
  .seo-market.variant-editorial .pricing-head>p,
  .seo-market.variant-editorial .faq-section>div>p,
  .seo-market.variant-editorial .people-copy p,
  .seo-market.variant-editorial .investment-layout p,
  .seo-market.variant-editorial .contact-copy>p{font-size:var(--type-small-body);line-height:1.8}
  .seo-market.variant-editorial .foundation-lead p:first-of-type,
  .seo-market.variant-editorial .ai-layout .ai-intro{font-size:20px;line-height:1.65}
}

.market-costa-rica{--market:#146447;--market-soft:#e8f1e9;--market-ink:#103d2f}
.market-miami{--market:#08758a;--market-soft:#e5f2f4;--market-ink:#063a47}
.market-cdmx{--market:#9b2f3f;--market-soft:#f6e8e9;--market-ink:#5c1d28}

.market-costa-rica .hero,.market-costa-rica .fit-section{background:#f3f7f1}
.market-miami .hero{background:#edf6f7}
.market-miami .fit-section,.market-miami .services-section{background:#eaf3f5}
.market-cdmx .hero{background:#fbf1f0}
.market-cdmx .fit-section{background:#f6eeee}

.market-costa-rica .hero h1 span,.market-miami .hero h1 span,.market-cdmx .hero h1 span{color:var(--market)}
.market-costa-rica .scan-emphasis,.market-miami .scan-emphasis,.market-cdmx .scan-emphasis{color:var(--market-ink)}

.market-signal-figure{margin:0 0 52px}
.market-signal-board{position:relative;display:grid;grid-template-columns:minmax(180px,.72fr) minmax(0,1.28fr);gap:54px;min-height:390px;padding:46px;background:#13241e;color:#f4f8f3;overflow:hidden}
.market-signal-board:before{content:"";position:absolute;inset:24px;border:1px solid #ffffff24;pointer-events:none}
.market-signal-center{position:relative;z-index:1;display:flex;flex-direction:column;justify-content:flex-end;padding:24px;border-bottom:1px solid #ffffff4d}
.market-signal-center span{font-family:Poppins,Arial,sans-serif;font-size:clamp(42px,5.4vw,76px);font-weight:700;line-height:1;letter-spacing:-.04em}
.market-signal-center small{max-width:24ch;margin-top:16px;color:#c7d6cb;font-family:Nunito,Arial,sans-serif;font-size:13px;line-height:1.45}
.market-signal-board ul{position:relative;z-index:1;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));align-content:center;gap:0;margin:0;padding:0;list-style:none;border-top:1px solid #ffffff30;border-left:1px solid #ffffff30}
.market-signal-board li{display:flex;align-items:flex-end;min-height:118px;padding:22px;border-right:1px solid #ffffff30;border-bottom:1px solid #ffffff30;color:#f7faf7;font-family:Poppins,Arial,sans-serif;font-size:15px;font-weight:600;line-height:1.35}
.market-signal-figure figcaption{max-width:72ch;margin:18px 0 0 auto;color:#667269;font-size:13px;line-height:1.6;text-align:right}

.market-costa-rica .market-signal-board{background:#153d31}
.market-costa-rica .market-signal-center{justify-content:center}
.market-costa-rica .market-signal-center span{color:#d5e9d7}
.market-costa-rica .scenario:nth-child(2){background:var(--market-soft)}

@media(min-width:861px){
  .market-miami .hero-grid{grid-template-columns:.96fr 1.04fr}
  .market-miami .hero-copy{order:2;padding-left:18px}
  .market-miami .search-journey{order:1}
  .market-miami .market-signal-board{grid-template-columns:1fr}
  .market-miami .market-signal-center{min-height:150px;justify-content:flex-start;padding-bottom:28px}
  .market-miami .market-signal-board ul{grid-template-columns:repeat(3,minmax(0,1fr))}
  .market-miami .market-signal-board li{min-height:104px}
  .market-cdmx .hero-grid{grid-template-columns:minmax(0,.82fr) minmax(420px,1.18fr);align-items:end}
  .market-cdmx .hero-copy{padding-bottom:38px}
  .market-cdmx .search-journey{transform:translateY(28px)}
}

.market-miami .market-signal-board{background:#073e4a}
.market-miami .market-signal-center span{color:#cde9ee}
.market-miami .local-note{color:var(--market-ink)}
.market-miami .services-section .service-row{border-color:#bfd3d7}

.market-cdmx .market-signal-board{grid-template-columns:minmax(250px,.9fr) minmax(0,1.1fr);background:#3c1e24}
.market-cdmx .market-signal-center span{color:#f2cfd2}
.market-cdmx .market-signal-board li{justify-content:space-between}
.market-cdmx .measurement-copy .measurement-note{background:var(--market-soft)}

@media(max-width:860px){
  .market-signal-board{grid-template-columns:1fr;gap:28px;min-height:0;padding:34px}
  .market-signal-center{min-height:150px}
  .market-miami .hero-copy,.market-miami .search-journey{order:initial}
  .market-cdmx .search-journey{transform:none}
}

@media(max-width:620px){
  .market-signal-figure{margin-bottom:34px}
  .market-signal-board{padding:24px}
  .market-signal-board:before{inset:12px}
  .market-signal-center{min-height:120px;padding:16px}
  .market-signal-center span{font-size:40px}
  .market-signal-board ul{grid-template-columns:1fr}
  .market-cdmx .market-signal-board{grid-template-columns:1fr}
  .market-signal-board li{min-height:76px;padding:17px 18px;font-size:14px}
  .market-signal-figure figcaption{text-align:left}
  .market-cdmx .hero h1{font-size:46px}
}

@media(prefers-reduced-motion:reduce){
  .market-cdmx .search-journey{transform:none}
}

/* La señal de mercado respeta la misma escala legible de las landings. */
.variant-editorial .market-signal-center small,
.variant-editorial .market-signal-figure figcaption{font-size:var(--type-support);line-height:1.65}
.variant-editorial .market-signal-board li{font-size:var(--type-small-body);line-height:1.45}

@media(max-width:620px){
  .variant-editorial .market-signal-board li{font-size:var(--type-copy)}
}

/* Contraste reforzado para el modo oscuro opcional. */
html[data-theme="dark"] .seo-market .hero h1 span{color:#ff9a76}
html[data-theme="dark"] .seo-market .button{color:#111a16}
html[data-theme="dark"] .seo-market .local-visual figcaption{background:#17221c}
html[data-theme="dark"] .seo-market .market-signal-figure figcaption,
html[data-theme="dark"] .seo-market .deliverable span,
html[data-theme="dark"] .seo-market .case-metrics dt,
html[data-theme="dark"] .seo-market .case-evidence figcaption{color:#c3cdc5}
html[data-theme="dark"] .seo-market .ai-layout>div:first-child>p,
html[data-theme="dark"] .seo-market .ai-principles p{color:#c3cdc5}
html[data-theme="dark"] .seo-market .evidence-link,
html[data-theme="dark"] .seo-market .faq-actions .text-link,
html[data-theme="dark"] .seo-market .contact-copy .text-link,
html[data-theme="dark"] .seo-market .contact-success .text-link{color:#ff9a76}
html[data-theme="dark"] .market-costa-rica .scenario:nth-child(2){background:#17221c}