/* Landing SEO ecommerce: capa visual y de interacción independiente. */
.market-ecommerce{--ec-ink:#17142c;--ec-muted:#656477;--ec-line:#dfddeb;--ec-paper:#fbfaff;--ec-lilac:#ede9ff;--ec-lilac-deep:#5142a4;--ec-purple:#6651d8;--ec-green:#1c9b65;--ec-dark:#201b40;--ec-ease:cubic-bezier(.16,1,.3,1);background:var(--ec-paper);color:var(--ec-ink);overflow:clip}
.market-ecommerce .container{width:min(1200px,calc(100% - 96px));margin-inline:auto}.market-ecommerce h1,.market-ecommerce h2,.market-ecommerce h3,.market-ecommerce p,.market-ecommerce ol,.market-ecommerce ul,.market-ecommerce dl{margin:0}.market-ecommerce h1,.market-ecommerce h2,.market-ecommerce h3{font-family:Poppins,Arial,sans-serif;letter-spacing:-.045em;line-height:1.12;text-wrap:balance}.market-ecommerce h1{max-width:11.5ch;font-size:clamp(46px,5vw,72px)}.market-ecommerce h2{max-width:18ch;font-size:clamp(31px,3.4vw,48px)}.market-ecommerce h3{font-size:21px}.market-ecommerce p{text-wrap:pretty}.market-ecommerce .button{display:inline-flex;min-height:54px;align-items:center;justify-content:center;gap:13px;padding:13px 22px;border:0;border-radius:12px;background:var(--ec-purple);box-shadow:0 14px 25px -18px #342a77;color:#fff;font-family:Poppins,Arial,sans-serif;font-size:13px;font-weight:700;text-decoration:none;transition:transform .2s var(--ec-ease),background .2s var(--ec-ease),box-shadow .2s var(--ec-ease)}.market-ecommerce .button:hover{background:#4e3fbc;box-shadow:0 18px 30px -18px #342a77;transform:translateY(-2px)}.market-ecommerce :focus-visible{outline:3px solid #9d8eff;outline-offset:4px}.ecom-kicker{margin-bottom:16px!important;color:var(--ec-lilac-deep);font-family:Poppins,Arial,sans-serif;font-size:11px;font-weight:800;letter-spacing:.1em;text-transform:uppercase}.ecom-section{padding-block:108px}.ecom-hero{padding:34px 0 76px;background:radial-gradient(circle at 74% 20%,#e9e5ff 0,transparent 25%),linear-gradient(119deg,#fdfcff 0%,#f7f5ff 55%,#efeefe 100%)}.ecom-hero .breadcrumbs{display:flex;gap:11px;align-items:center;color:#6d6b7d;font-size:12px}.ecom-hero .breadcrumbs a{color:inherit;text-decoration:none}.ecom-hero .breadcrumbs a:hover{text-decoration:underline}.ecom-hero-grid{display:grid;min-height:620px;grid-template-columns:minmax(0,1fr) minmax(470px,.93fr);gap:clamp(48px,6vw,88px);align-items:center}.ecom-hero-copy h1 span{color:var(--ec-purple)}.ecom-lead{max-width:57ch;margin-top:25px!important;color:#565567;font-size:18px!important;line-height:1.7!important}.ecom-hero-actions{display:flex;gap:23px;align-items:center;margin-top:31px}.ecom-text-link{color:var(--ec-ink);font-family:Poppins,Arial,sans-serif;font-size:13px;font-weight:700;text-decoration:underline;text-decoration-color:#c4bde9;text-decoration-thickness:1px;text-underline-offset:6px}.ecom-text-link:hover{color:var(--ec-purple);text-decoration-color:currentColor}.ecom-pills{display:flex;margin-top:29px!important;padding:0!important;flex-wrap:wrap;gap:8px;list-style:none}.ecom-pills li{padding:8px 10px;border:1px solid #d9d5ea;border-radius:99px;background:#fff9;color:#5a586c;font-size:11px!important;font-weight:700!important;line-height:1.2!important}.ecom-hero-photo{position:relative;margin:0;border-radius:26px;box-shadow:0 34px 75px -48px #31295c;overflow:hidden}.ecom-hero-photo:after{position:absolute;inset:13px;border:1px solid #ffffff99;border-radius:18px;content:"";pointer-events:none}.ecom-hero-photo img{display:block;width:100%;height:620px;object-fit:cover;object-position:73% center}.ecom-hero-photo figcaption{position:absolute;z-index:1;right:23px;bottom:23px;left:23px;margin:0;padding:14px 16px;border:1px solid #ffffff2e;border-radius:13px;background:#1e193de8;color:#dedbf7;font-size:12px;line-height:1.55;backdrop-filter:blur(12px)}.ecom-hero-photo figcaption strong{color:#fff}.ecom-proof{border-top:1px solid var(--ec-line);border-bottom:1px solid var(--ec-line);background:#fff}.ecom-proof .container{display:grid;min-height:108px;grid-template-columns:210px 1fr;gap:40px;align-items:center}.ecom-proof>div>p{color:#777484;font-family:Poppins,Arial,sans-serif;font-size:11px;font-weight:800;letter-spacing:.08em;text-transform:uppercase}.ecom-proof-row{display:flex;gap:35px;align-items:center}.ecom-proof-row img{width:156px;max-height:38px}.ecom-proof-row span{padding-left:35px;border-left:1px solid var(--ec-line);color:var(--ec-muted);font-size:13px}.ecom-section-head{max-width:850px;margin-bottom:53px}.ecom-section-head>p:last-child{max-width:720px;margin-top:22px!important;color:var(--ec-muted);font-size:17px;line-height:1.75}.ecom-intent{background:#fff}.ecom-intent-grid{display:grid;grid-template-columns:repeat(3,1fr);border:1px solid var(--ec-line);border-radius:19px;overflow:hidden;background:var(--ec-paper)}.ecom-intent-grid article{padding:36px}.ecom-intent-grid article+article{border-left:1px solid var(--ec-line)}.ecom-intent-grid article>span{display:grid;width:38px;height:38px;margin-bottom:26px;place-items:center;border-radius:12px;background:var(--ec-dark);color:#fff;font-family:Poppins,Arial,sans-serif;font-size:11px;font-weight:800}.ecom-intent-grid h3{margin-bottom:12px}.ecom-intent-grid p{min-height:79px;margin-bottom:20px!important;color:var(--ec-muted);font-size:15px;line-height:1.7}.ecom-intent-grid strong{display:block;padding-top:15px;border-top:1px solid var(--ec-line);color:var(--ec-lilac-deep);font-size:12px}.ecom-case{padding-block:108px;background:var(--ec-lilac)}.ecom-case-top{display:grid;grid-template-columns:minmax(0,1fr) minmax(350px,.8fr);gap:90px;align-items:end;margin-bottom:49px}.ecom-case-top>p{color:#555172;font-size:16px;line-height:1.75}.ecom-case-layout{display:grid;grid-template-columns:minmax(0,1.35fr) minmax(330px,.65fr);gap:24px;align-items:stretch}.ecom-dashboard{padding:31px;border:1px solid #cfc8f1;border-radius:20px;background:#fff;box-shadow:0 25px 50px -43px #39316b}.ecom-dashboard-head{display:grid;padding-bottom:23px;grid-template-columns:1fr auto;gap:3px;border-bottom:1px solid #e8e5f2;color:#5a576e;font-size:13px}.ecom-dashboard-head strong{color:var(--ec-ink);font-size:21px;letter-spacing:-.04em}.ecom-dashboard-head small{grid-column:1/-1;color:#858195;font-size:10px}.ecom-live-dot{display:inline-block;width:7px;height:7px;margin-right:7px;border-radius:50%;background:var(--ec-green)}.ecom-metric-grid{display:grid;margin-top:23px;grid-template-columns:repeat(4,1fr);gap:10px}.ecom-metric-grid article{min-width:0;padding:16px 13px;border:1px solid #ebe8f4;border-radius:13px;background:#fdfcff}.ecom-metric-grid p{margin-bottom:10px;color:#77748a;font-size:11px}.ecom-metric-grid strong{display:block;min-height:31px;color:#2b264b;font-family:Poppins,Arial,sans-serif;font-size:clamp(20px,2vw,28px);font-variant-numeric:tabular-nums;font-weight:700;letter-spacing:-.05em;white-space:nowrap}.ecom-metric-grid span{display:block;margin-top:8px;color:var(--ec-green);font-size:12px;font-weight:800;white-space:nowrap}.ecom-case-caption{margin-top:21px!important;color:#767385;font-size:11px;line-height:1.65}.ecom-case-notes{padding:30px;border-radius:20px;background:var(--ec-dark);color:#fff}.ecom-case-notes h3{margin-bottom:25px;font-size:21px}.ecom-case-notes ol{display:grid;padding:0;gap:20px;list-style:none}.ecom-case-notes li{display:grid;grid-template-columns:26px 1fr;gap:11px}.ecom-case-notes li>span{color:#b4aaff;font-family:Poppins,Arial,sans-serif;font-size:11px;font-weight:800}.ecom-case-notes strong{font-family:Poppins,Arial,sans-serif;font-size:13px}.ecom-case-notes p{margin-top:6px!important;color:#c7c2e4;font-size:12px;line-height:1.55}.ecom-services{background:#f8f7fc}.ecom-head-split{display:grid;max-width:none;grid-template-columns:1fr .8fr;gap:85px;align-items:end}.ecom-head-split>p{margin:0!important}.ecom-service-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:17px}.ecom-service-grid article{display:flex;min-height:287px;padding:29px;flex-direction:column;border:1px solid #e1deeb;border-radius:17px;background:#fff;transition:transform .2s var(--ec-ease),box-shadow .2s var(--ec-ease)}.ecom-service-grid article:hover{box-shadow:0 25px 40px -37px #36304f;transform:translateY(-4px)}.ecom-service-grid article>span{margin-bottom:40px;color:var(--ec-purple);font-family:Poppins,Arial,sans-serif;font-size:11px;font-weight:800}.ecom-service-grid h3{margin-bottom:12px;font-size:20px}.ecom-service-grid p{margin-bottom:23px!important;color:var(--ec-muted);font-size:14px;line-height:1.65}.ecom-service-grid small{display:block;margin-top:auto;padding-top:15px;border-top:1px solid #e7e4ef;color:#4f4b67;font-size:11px;font-weight:700;line-height:1.5}.ecom-flow{background:#fff}.ecom-flow-layout{display:grid;grid-template-columns:minmax(280px,.6fr) minmax(0,1.4fr);gap:90px;align-items:center}.ecom-flow-layout>div>p:not(.ecom-kicker){margin:22px 0 26px!important;color:var(--ec-muted);font-size:16px;line-height:1.8}.ecom-flow-layout ol{display:grid;padding:0;grid-template-columns:repeat(5,1fr);border:1px solid var(--ec-line);border-radius:18px;overflow:hidden;list-style:none}.ecom-flow-layout li{position:relative;min-height:180px;padding:24px 19px;background:var(--ec-paper)}.ecom-flow-layout li+li{border-left:1px solid var(--ec-line)}.ecom-flow-layout li+li:before{position:absolute;z-index:1;top:28px;left:-11px;display:grid;width:21px;height:21px;place-items:center;border:1px solid var(--ec-line);border-radius:50%;background:#fff;color:var(--ec-purple);content:"→";font-size:12px;font-weight:800}.ecom-flow-layout li span{display:block;margin-bottom:28px;color:var(--ec-purple);font-family:Poppins,Arial,sans-serif;font-size:10px;font-weight:800}.ecom-flow-layout li strong{font-family:Poppins,Arial,sans-serif;font-size:14px}.ecom-flow-layout li p{margin-top:8px!important;color:var(--ec-muted);font-size:12px;line-height:1.5}.ecom-measure{background:var(--ec-dark);color:#fff}.ecom-measure-layout{display:grid;grid-template-columns:.9fr 1.1fr;gap:95px;align-items:center}.ecom-measure .ecom-kicker{color:#bdb2ff}.ecom-measure h2{color:#fff}.ecom-measure-layout>div>p:not(.ecom-kicker){margin-top:23px!important;color:#c7c2e3;font-size:16px;line-height:1.8}.ecom-measure dl{display:grid;grid-template-columns:repeat(2,1fr);gap:12px}.ecom-measure dl>div{min-height:132px;padding:22px;border:1px solid #ffffff1f;border-radius:15px;background:#ffffff0b}.ecom-measure dt{margin-bottom:15px;color:#fff;font-family:Poppins,Arial,sans-serif;font-size:15px;font-weight:700}.ecom-measure dd{margin:0;color:#c7c2e3;font-size:13px;line-height:1.55}.ecom-faq-layout{display:grid;grid-template-columns:.8fr 1.2fr;gap:90px}.ecom-faq-layout>div>p:not(.ecom-kicker){margin-top:22px!important;color:var(--ec-muted);font-size:16px;line-height:1.75}.ecom-faq-list{border-top:1px solid var(--ec-line)}.ecom-faq-list details{border-bottom:1px solid var(--ec-line)}.ecom-faq-list summary{display:flex;padding:22px 0;justify-content:space-between;gap:24px;list-style:none;color:#302c49;font-family:Poppins,Arial,sans-serif;font-size:15px;font-weight:700;line-height:1.6;cursor:pointer}.ecom-faq-list summary::-webkit-details-marker{display:none}.ecom-faq-list summary span{color:var(--ec-purple);font-size:20px;font-weight:400}.ecom-faq-list details[open] summary span{font-size:0}.ecom-faq-list details[open] summary span:after{content:"−";font-size:20px}.ecom-faq-list details>p{padding:0 30px 23px 0;color:var(--ec-muted);font-size:14px;line-height:1.75}.ecom-contact{background:#f1effa}.ecom-contact-layout{display:grid;grid-template-columns:.82fr 1.18fr;gap:94px;align-items:start}.ecom-contact-layout>div>p:not(.ecom-kicker):not(.ecom-contact-route){margin-top:21px!important;color:#57546b;font-size:16px;line-height:1.78}.ecom-contact-layout>div>ul{display:grid;margin-top:28px!important;padding:0;gap:11px;list-style:none}.ecom-contact-layout>div>ul li{position:relative;padding-left:21px;color:#464257;font-size:14px}.ecom-contact-layout>div>ul li:before{position:absolute;left:0;color:var(--ec-purple);content:"✓";font-weight:800}.ecom-contact-route{margin-top:25px!important;color:#666276;font-size:13px!important}.ecom-contact-route a{color:var(--ec-lilac-deep)}.ecom-form-shell{padding:30px;border:1px solid #d9d4ee;border-radius:19px;background:#fff;box-shadow:0 30px 60px -52px #39315e}.market-ecommerce .contact-form label{color:#3b374f}.market-ecommerce .contact-form input,.market-ecommerce .contact-form textarea{border-color:#d7d3e6}.market-ecommerce .contact-form input:focus,.market-ecommerce .contact-form textarea:focus{border-color:#8274db;box-shadow:0 0 0 3px #e5e1ff}.market-ecommerce .seomos-form-consentimiento{font-size:12px}.market-ecommerce .form-notice{color:#716c84;font-size:11px}
@media (max-width:980px){.market-ecommerce .container{width:min(100% - 48px,760px)}.ecom-hero-grid,.ecom-case-top,.ecom-case-layout,.ecom-head-split,.ecom-flow-layout,.ecom-measure-layout,.ecom-faq-layout,.ecom-contact-layout{grid-template-columns:1fr;gap:44px}.ecom-hero-grid{padding-top:42px}.ecom-hero-copy h1{max-width:13ch}.ecom-hero-photo{max-width:650px}.ecom-hero-photo img{height:auto;aspect-ratio:1.5/1}.ecom-proof .container{grid-template-columns:1fr;gap:12px;padding-block:24px}.ecom-proof-row{justify-content:space-between}.ecom-case-top{margin-bottom:34px}.ecom-service-grid{grid-template-columns:repeat(2,1fr)}.ecom-flow-layout ol{max-width:740px}.ecom-faq-layout>div:first-child{max-width:600px}}
@media (max-width:620px){.market-ecommerce .container{width:calc(100% - 32px)}.ecom-section,.ecom-case{padding-block:70px}.ecom-hero{padding:22px 0 54px}.ecom-hero-grid{min-height:0;padding-top:30px;gap:33px}.market-ecommerce h1{font-size:43px}.market-ecommerce h2{font-size:31px}.ecom-lead{font-size:16px!important}.ecom-hero-actions{align-items:flex-start;flex-direction:column;gap:18px}.ecom-hero-photo{border-radius:19px}.ecom-hero-photo img{aspect-ratio:1.1/1;object-position:70% center}.ecom-hero-photo figcaption{right:14px;bottom:14px;left:14px;font-size:11px}.ecom-proof-row{align-items:flex-start;flex-direction:column;gap:13px}.ecom-proof-row span{padding-left:0;border-left:0;font-size:12px}.ecom-section-head{margin-bottom:34px}.ecom-intent-grid,.ecom-service-grid,.ecom-measure dl{grid-template-columns:1fr}.ecom-intent-grid article+article{border-top:1px solid var(--ec-line);border-left:0}.ecom-intent-grid article{padding:26px}.ecom-intent-grid p{min-height:auto}.ecom-case-layout{gap:14px}.ecom-dashboard,.ecom-case-notes,.ecom-form-shell{padding:21px}.ecom-metric-grid{grid-template-columns:repeat(2,1fr)}.ecom-metric-grid article{padding:13px 11px}.ecom-metric-grid strong{font-size:22px}.ecom-service-grid article{min-height:0;padding:25px}.ecom-service-grid article>span{margin-bottom:29px}.ecom-flow-layout ol{grid-template-columns:1fr 1fr}.ecom-flow-layout li{min-height:146px}.ecom-flow-layout li+li{border-left:1px solid var(--ec-line)}.ecom-flow-layout li:nth-child(odd):not(:first-child){border-left:0}.ecom-flow-layout li:nth-child(n+3){border-top:1px solid var(--ec-line)}.ecom-flow-layout li+li:before{display:none}.ecom-flow-layout li:last-child{grid-column:1/-1}.ecom-measure dl>div{min-height:112px}.ecom-faq-list summary{font-size:14px}.ecom-faq-list details>p{padding-right:0}.ecom-contact-layout{gap:37px}.market-ecommerce .form-row{grid-template-columns:1fr}.ecom-pills{margin-top:23px!important}}

/* Contraste reforzado y carrusel independiente del caso anonimizado. */
.ecom-case-caption{color:#5d5970}.ecom-case-notes h3,.ecom-case-notes strong{color:#fff}.ecom-case-notes li>span{color:#c8c1ff}.ecom-case-notes p{color:#e0dcf6}.ecom-logo-marquee{width:100%;overflow:hidden}.ecom-logo-track{display:flex;width:max-content;animation:ecom-logo-scroll 32s linear infinite}.ecom-logo-group{display:flex;min-width:max-content;align-items:center;gap:46px;padding-right:46px}.ecom-logo-group img{display:block;width:auto;max-width:128px;height:38px;object-fit:contain;filter:grayscale(1);opacity:.72}.ecom-logo-group img:first-child{height:42px}@keyframes ecom-logo-scroll{to{transform:translateX(-50%)}}.ecom-logo-marquee:hover .ecom-logo-track{animation-play-state:paused}@media (prefers-reduced-motion:reduce){.ecom-logo-track{animation:none}}@media (max-width:980px){.ecom-logo-group{gap:34px;padding-right:34px}}@media (max-width:620px){.ecom-logo-marquee{margin-top:4px}.ecom-logo-group{gap:29px;padding-right:29px}.ecom-logo-group img{max-width:108px;height:32px}}

/* Escala editorial: el texto de apoyo debe seguir siendo cómodo de leer. */
.market-ecommerce h1{max-width:12.5ch;font-size:clamp(42px,4.2vw,64px);line-height:1.06}.market-ecommerce h2{font-size:clamp(34px,3vw,46px);line-height:1.14}.ecom-kicker{font-size:13px;letter-spacing:.075em}.ecom-hero-grid{min-height:590px}.ecom-hero-photo figcaption{padding:18px 20px;font-size:15px;line-height:1.55}.ecom-pills li{padding:9px 13px;font-size:13px!important}.ecom-proof>div>p{font-size:13px}.ecom-section-head>p:last-child,.ecom-intent-grid p{font-size:17px;line-height:1.7}.ecom-intent-grid strong{font-size:14px}.ecom-intent-grid h3,.ecom-service-grid h3{font-size:23px}.ecom-case-top{align-items:start}.ecom-case-context{display:grid;gap:17px}.ecom-case-top>p,.ecom-case-context p{color:#494568;font-size:18px;line-height:1.72}.ecom-dashboard{padding:36px}.ecom-dashboard-head{font-size:15px}.ecom-dashboard-head strong{font-size:24px}.ecom-dashboard-head small{font-size:14px;line-height:1.5}.ecom-metric-grid article{min-height:176px;padding:22px 18px}.ecom-metric-grid p{font-size:14px}.ecom-metric-grid strong{font-size:clamp(28px,2.4vw,38px)}.ecom-metric-grid span{font-size:15px}.ecom-case-caption{font-size:15px;line-height:1.65}.ecom-case-notes{padding:36px}.ecom-case-notes h3{font-size:26px;line-height:1.18}.ecom-case-notes ol{gap:27px}.ecom-case-notes li{grid-template-columns:34px 1fr;gap:14px}.ecom-case-notes li>span{font-size:13px}.ecom-case-notes strong{font-size:16px}.ecom-case-notes p{font-size:15px;line-height:1.6}.ecom-service-grid p,.ecom-flow-layout>div>p:not(.ecom-kicker),.ecom-measure-layout>div>p:not(.ecom-kicker),.ecom-faq-layout>div>p:not(.ecom-kicker),.ecom-contact-layout>div>p:not(.ecom-kicker):not(.ecom-contact-route){font-size:17px}.ecom-service-grid small{font-size:14px}.ecom-flow-layout li strong{font-size:16px}.ecom-flow-layout li p{font-size:14px;line-height:1.6}.ecom-measure dd{font-size:15px;line-height:1.65}.ecom-faq-list summary{font-size:17px}.ecom-faq-list details>p{font-size:16px}.ecom-contact-layout>div>ul li,.ecom-contact-route{font-size:16px!important}.market-ecommerce .seomos-form-consentimiento,.market-ecommerce .form-notice{font-size:14px}.market-ecommerce .contact-form label{font-size:15px}
@media (max-width:620px){.market-ecommerce h1{font-size:42px}.market-ecommerce h2{font-size:33px}.ecom-hero-grid{min-height:0}.ecom-hero-photo figcaption{padding:15px 16px;font-size:14px}.ecom-section-head>p:last-child,.ecom-intent-grid p,.ecom-service-grid p,.ecom-flow-layout>div>p:not(.ecom-kicker),.ecom-measure-layout>div>p:not(.ecom-kicker),.ecom-faq-layout>div>p:not(.ecom-kicker),.ecom-contact-layout>div>p:not(.ecom-kicker):not(.ecom-contact-route){font-size:16px}.ecom-case-top{gap:25px}.ecom-case-context{gap:15px}.ecom-case-context p{font-size:16px}.ecom-dashboard,.ecom-case-notes{padding:24px}.ecom-dashboard-head{font-size:14px}.ecom-dashboard-head strong{font-size:21px}.ecom-dashboard-head small{font-size:13px}.ecom-metric-grid article{min-height:148px;padding:17px 14px}.ecom-metric-grid p{font-size:13px}.ecom-metric-grid strong{font-size:27px}.ecom-metric-grid span{font-size:14px}.ecom-case-caption{font-size:14px}.ecom-case-notes h3{font-size:23px}.ecom-case-notes strong{font-size:16px}.ecom-case-notes p{font-size:15px}.ecom-faq-list summary{font-size:16px}.ecom-faq-list details>p{font-size:15px}}

/* Revisión de lectura: ningún texto de apoyo queda por debajo de 14 px. */
.ecom-hero-copy h1{max-width:11.1em;font-size:clamp(40px,3.8vw,60px);text-wrap:pretty}.ecom-hero-copy h1 span{display:block;margin-top:.1em}.market-ecommerce .button,.ecom-text-link{font-size:15px}.ecom-kicker,.ecom-hero .breadcrumbs,.ecom-proof>div>p{font-size:14px}.ecom-pills li,.ecom-proof-row span{font-size:14px!important}.ecom-intent-grid article>span,.ecom-service-grid article>span,.ecom-flow-layout li span{font-size:14px}.ecom-intent-grid p{min-height:116px}.ecom-case-context p{max-width:60ch}.ecom-dashboard-head small,.ecom-metric-grid p,.ecom-metric-grid span,.ecom-case-caption{font-size:14px}.ecom-dashboard-head small{color:#68647a}.ecom-metric-grid p{color:#68647a}.ecom-metric-grid span{color:#137a4c}.ecom-case-notes li>span{font-size:14px}.ecom-service-grid article{min-height:320px}.ecom-flow-layout li{min-height:220px}.ecom-flow-layout li strong{font-size:16px}.ecom-flow-layout li p{font-size:15px;line-height:1.62}.ecom-measure dt{font-size:16px}.ecom-contact-route{font-size:16px!important}
@media (max-width:620px){.ecom-hero-copy h1{max-width:10.8em;font-size:42px}.ecom-intent-grid p{min-height:auto}.ecom-service-grid article{min-height:0}.ecom-flow-layout li{min-height:180px}.ecom-dashboard-head small,.ecom-metric-grid p,.ecom-metric-grid span,.ecom-case-caption{font-size:14px}.ecom-flow-layout li p{font-size:15px}.ecom-flow-layout li span{font-size:14px}}

/* Ritmo tipográfico: titulares compactos, subtítulos legibles y sin aire heredado. */
.market-ecommerce h1{line-height:1.04}.market-ecommerce h2{line-height:1.1}.market-ecommerce h3{line-height:1.18}.ecom-kicker{line-height:1.3}.ecom-lead{line-height:1.6!important}.ecom-section-head>p:last-child,.ecom-case-context p,.ecom-head-split>p,.ecom-flow-layout>div>p:not(.ecom-kicker),.ecom-measure-layout>div>p:not(.ecom-kicker),.ecom-faq-layout>div>p:not(.ecom-kicker),.ecom-contact-layout>div>p:not(.ecom-kicker):not(.ecom-contact-route){line-height:1.58}.ecom-intent-grid h3,.ecom-service-grid h3,.ecom-case-notes h3{line-height:1.16}.ecom-faq-list summary{line-height:1.42}.ecom-proof .container{min-height:96px;grid-template-columns:190px 1fr;gap:30px}.ecom-proof>div>p{line-height:1.25;letter-spacing:.045em;white-space:nowrap}
@media (max-width:620px){.ecom-kicker{line-height:1.35}.ecom-proof .container{min-height:auto;grid-template-columns:1fr}.ecom-proof>div>p{white-space:normal}.ecom-faq-list summary{line-height:1.4}}

/* El titulo ocupa una fila propia: nunca compite con el carrusel por ancho. */
.ecom-proof .container {
	min-height: 0;
	padding-block: 26px;
	grid-template-columns: minmax(0, 1fr);
	gap: 22px;
}

.ecom-proof > div > p {
	position: relative;
	z-index: 2;
	max-width: none;
	line-height: 1.35;
	text-align: center;
	white-space: normal;
}

.ecom-logo-marquee {
	min-width: 0;
	isolation: isolate;
}

.market-ecommerce ~ .trp-floating-switcher {
	--switcher-width: 54px !important;
}

.market-ecommerce ~ .trp-floating-switcher .trp-language-item-name {
	display: none;
}

/* Formulario con la misma estructura visual y táctil de las landings premium. */
.ecom-form-shell .contact-form {
	padding: 0;
	background: transparent;
	box-shadow: none;
}

.ecom-form-shell .form-row {
	display: grid;
	grid-template-columns: repeat(2, minmax(0, 1fr));
	gap: 18px;
}

.ecom-form-shell .contact-form label {
	display: block;
	margin-bottom: 20px;
	font-size: 15px;
	line-height: 1.55;
}

.ecom-form-shell .contact-form input:not([type="checkbox"]),
.ecom-form-shell .contact-form textarea {
	display: block;
	width: 100%;
	min-height: 50px;
	margin-top: 8px;
	padding: 12px 14px;
	border: 1px solid #c8c3d8;
	border-radius: 9px;
	background: #fff;
	color: var(--ec-ink);
	font-size: 16px;
	line-height: 1.45;
}

.ecom-form-shell .contact-form textarea {
	min-height: 126px;
	resize: vertical;
}

.ecom-form-shell .seomos-form-consentimiento {
	display: flex !important;
	align-items: flex-start;
	gap: 12px;
	line-height: 1.6;
}

.ecom-form-shell .seomos-form-consentimiento input {
	flex: 0 0 auto;
	width: 19px;
	height: 19px;
	margin-top: 2px;
	accent-color: var(--ec-purple);
}

.ecom-form-shell .contact-form .button {
	width: 100%;
}

.ecom-form-shell .form-notice {
	margin-top: 12px !important;
	text-align: center;
}

@media (max-width: 980px) {
	.ecom-proof .container {
		grid-template-columns: 1fr;
		gap: 18px;
	}
}

@media (max-width: 620px) {
	.ecom-form-shell .form-row {
		grid-template-columns: 1fr;
		gap: 0;
	}
}

/* Modo oscuro propio de la landing. El selector global solo cambia el texto;
 * estas reglas también transforman superficies, bordes, logos y formulario. */
html[data-theme="dark"] .market-ecommerce {
	--ec-ink: #f7f5ff;
	--ec-muted: #c8c2da;
	--ec-line: #45405a;
	--ec-paper: #11101b;
	--ec-lilac: #1a162b;
	--ec-lilac-deep: #c8beff;
	--ec-purple: #b9adff;
	--ec-green: #70d6a3;
	--ec-dark: #0c0a17;
	background: #11101b;
	color: #f7f5ff;
}

html[data-theme="dark"] .market-ecommerce h1,
html[data-theme="dark"] .market-ecommerce h2,
html[data-theme="dark"] .market-ecommerce h3 {
	color: #f7f5ff !important;
}

html[data-theme="dark"] .market-ecommerce .button {
	border: 1px solid #c9c0ff;
	background: #b9adff;
	box-shadow: 0 16px 34px -20px #000;
	color: #181329;
}

html[data-theme="dark"] .market-ecommerce .button:hover {
	border-color: #d7d0ff;
	background: #c9c0ff;
	color: #181329;
}

html[data-theme="dark"] .ecom-hero {
	background: radial-gradient(circle at 74% 20%, #30284f 0, transparent 27%), linear-gradient(119deg, #11101b 0%, #171423 55%, #201a36 100%);
}

html[data-theme="dark"] .ecom-proof,
html[data-theme="dark"] .ecom-intent,
html[data-theme="dark"] .ecom-flow,
html[data-theme="dark"] .ecom-faq {
	background: #13111f;
}

html[data-theme="dark"] .ecom-services {
	background: #171422;
}

html[data-theme="dark"] .ecom-contact {
	background: #1a1727;
}

html[data-theme="dark"] .ecom-hero .breadcrumbs,
html[data-theme="dark"] .ecom-lead,
html[data-theme="dark"] .ecom-section-head > p:last-child,
html[data-theme="dark"] .ecom-intent-grid p,
html[data-theme="dark"] .ecom-service-grid p,
html[data-theme="dark"] .ecom-flow-layout > div > p:not(.ecom-kicker),
html[data-theme="dark"] .ecom-faq-layout > div > p:not(.ecom-kicker),
html[data-theme="dark"] .ecom-contact-layout > div > p:not(.ecom-kicker):not(.ecom-contact-route),
html[data-theme="dark"] .ecom-contact-layout > div > ul li,
html[data-theme="dark"] .ecom-contact-route {
	color: var(--ec-muted);
}

html[data-theme="dark"] .ecom-text-link,
html[data-theme="dark"] .ecom-contact-route a,
html[data-theme="dark"] .market-ecommerce .seomos-form-consentimiento a {
	color: #d1c8ff;
}

html[data-theme="dark"] .ecom-pills li {
	border-color: var(--ec-line);
	background: #211d32;
	color: #e1dced;
}

html[data-theme="dark"] .ecom-logo-group img {
	filter: grayscale(1) brightness(0) invert(1);
	opacity: .82;
}

html[data-theme="dark"] .ecom-intent-grid,
html[data-theme="dark"] .ecom-service-grid article,
html[data-theme="dark"] .ecom-flow-layout li {
	border-color: var(--ec-line);
	background: #191625;
}

html[data-theme="dark"] .ecom-intent-grid article + article,
html[data-theme="dark"] .ecom-flow-layout li + li,
html[data-theme="dark"] .ecom-faq-list,
html[data-theme="dark"] .ecom-faq-list details {
	border-color: var(--ec-line);
}

html[data-theme="dark"] .ecom-intent-grid article > span {
	background: #30294f;
	color: #f7f5ff;
}

html[data-theme="dark"] .ecom-case-context p {
	color: #d5cfe6;
}

html[data-theme="dark"] .ecom-dashboard {
	border-color: #4b4467;
	background: #171422;
	box-shadow: 0 28px 60px -42px #000;
}

html[data-theme="dark"] .ecom-dashboard-head {
	border-color: var(--ec-line);
	color: #d7d1e8;
}

html[data-theme="dark"] .ecom-dashboard-head strong,
html[data-theme="dark"] .ecom-metric-grid strong {
	color: #f7f5ff;
}

html[data-theme="dark"] .ecom-dashboard-head small,
html[data-theme="dark"] .ecom-metric-grid p,
html[data-theme="dark"] .ecom-case-caption {
	color: #bbb4cc;
}

html[data-theme="dark"] .ecom-metric-grid article {
	border-color: #40394f;
	background: #211d2e;
}

html[data-theme="dark"] .ecom-metric-grid span {
	color: #70d6a3;
}

html[data-theme="dark"] .ecom-service-grid small {
	border-color: var(--ec-line);
	color: #d2ccdf;
}

html[data-theme="dark"] .ecom-flow-layout li + li::before {
	border-color: var(--ec-line);
	background: #211d32;
	color: #d1c8ff;
}

html[data-theme="dark"] .ecom-faq-list summary {
	color: #f1eef8;
}

html[data-theme="dark"] .ecom-form-shell {
	border-color: #4b4467;
	background: #15121f;
	box-shadow: 0 30px 65px -48px #000;
}

html[data-theme="dark"] .market-ecommerce .contact-form label,
html[data-theme="dark"] .market-ecommerce .seomos-form-consentimiento,
html[data-theme="dark"] .market-ecommerce .form-notice {
	color: #d6d0e2;
}

html[data-theme="dark"] .market-ecommerce .contact-form input,
html[data-theme="dark"] .market-ecommerce .contact-form textarea {
	border-color: #554e69;
	background: #0f0d18;
	color: #f7f5ff;
}

html[data-theme="dark"] .market-ecommerce .contact-form input::placeholder,
html[data-theme="dark"] .market-ecommerce .contact-form textarea::placeholder {
	color: #9891a9;
}

html[data-theme="dark"] .market-ecommerce .contact-form input:focus,
html[data-theme="dark"] .market-ecommerce .contact-form textarea:focus {
	border-color: #a99cf1;
	box-shadow: 0 0 0 3px #332b55;
}